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Press Release

Insuritas 'E-InsuranceAISLE' Platform Delivers Over 2 Million Product Impressions in Bank & Credit Union Web Portals in March

PR Newswire

EAST WINDSOR, Conn., April 2, 2014 /PRNewswire/ -- Insuritas, the industry's leading SaaS provider of cloud-based insurance agency solutions for financial institutions, announced that its E-InsuranceAISLE™ platform generated over 2 million product impressions inside its bank and credit union client web portals in March. 

Jeffrey Chesky, CEO of Insuritas announced, "The E-InsuranceAISLE™ solution is the first technology platform to allow financial institutions to transform their web sites from static brochureware, PFM and online banking sites into e-commerce engines, converting millions of free online banking customers into shoppers, converting their web sites from cost centers into critical fee income generators."

Tracy O'Brien, Vice President for E-Engagement noted, "We engineered the E-InsuranceAISLE from the ground up, focusing entirely on providing a frictionless online shopping experience that would capture the attention of the online banking user." O'Brien added, "Launched in the fall of 2013, we are now deployed inside of over 50  bank and credit union online banking eco-systems. The platform generated over 2 million product impressions in March, supporting over $1.5 million in product sales, exceeding everyone's wildest expectations."

Chesky continued, "Our mission has focused on transforming financial institution websites from brochureware to e-commerce sites designed to generate the value-added, recurring, non-cyclical fee income that is critical to financial institutions' long-term survival – and eliminate the need for third party vendors who can keep upwards of 90% of the fee income generated from a depositor's purchases."

Chesky concluded, "Critically important to the financial institution, this shopping experience occurs entirely within financial institution's web portal - they never offload their customer to a third party website and thus are able to wrap the customer experience entirely within their own brand.  This is fundamental to every financial institution's goal of deepening relationships with their customers and transforming their websites into fee income generating e-commerce machines."

About Insuritas
Insuritas provides secure, cloud based virtual banking solutions for regional and community financial institutions (RCFIs), allowing these institutions to deliver a comprehensive suite of financial/insurance products to their retail and commercial account holders without the significant capital investments required to build or buy distribution platforms, or the inherent operational risks attendant to either of those approaches.  Financial institutions install Insuritas' proven, end-to-end solutions, including their award winning E-InsuranceAISLE™, LoanINSURE™ and InsureNOW™ SaaS platforms.  Additional information is available at

SOURCE Insuritas

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