NEW YORK, March 26, 2014 /PRNewswire/ -- Adspace Digital Mall Network, the largest Nielsen measured digital place-based video network in the United States, has added John Moran, 49, to the executive sales team as Vice President of National Sales based in Detroit. The addition of Mr. Moran to the Adspace Networks team provides a valuable level of sales management and media experience in a very important market.
"John Moran is a highly-respected and accomplished veteran of the media industry," said Susan Danaher, Executive Vice President/CRO of Adspace. "His prime location in the Midwest, specifically Detroit, is the right step for Adspace to take in growing our relationship with the advertising community."
During the course of his 27-year career in the media industry, Mr. Moran's experience has included radio, network cable, and most recently spot television sales for Scripps at the ABC affiliate WXYZ Channel 7 in Detroit. Most notably, Mr. Moran spent nearly a decade working for Viacom's MTV Networks, during which time he worked his way up from Account Manager, to Director, and ultimately became the Vice President of National Ad Sales for the Detroit region.
"With the ongoing changes to how video content is distributed and consumed across multiple screens, advertisers are looking for innovative ways to reach busy consumers. These changes present a challenge to advertisers that are more prevalent now than ever before. In an increasingly digital media environment, where engagement is the key metric, digital video platforms like Adspace, which reaches nearly 50 million people per month, can offer compelling solutions for clients," said Mr. Moran,
Mr. Moran graduated from Western Michigan University in 1986 with a Bachelor of Business Administration.
About Adspace Networks, Inc. Adspace Networks, Inc. owns and operates the Adspace Digital Mall Network, the largest Nielsen measured digital place-based video network in the country. Currently located throughout 205 Class A malls across the United States, the network consists of 2,878 HD "Smart Screens" in two formats: nine foot "floor mounts" in portrait format and 42 to 63 inch "aerials" in landscape format. The Smart Screens show programming that enhances the shopping experience; combining a mix of the best deals, latest fashion trends, hot new merchandise, style tips, local weather, and entertainment news. The network reaches 48 million unique individuals each month (source: Scarborough), and is particularly effective at reaching teens, young men, and women of all ages. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning, digital place-based video advertising industry.