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Press Release

Edible Arrangements Debuts First New Product of 2014

WALLINGFORD, CT--(Marketwired - Mar 25, 2014) - Edible Arrangements, the creator and leader of the fresh fruit bouquet category with nearly 1,200 stores in 48 states and 14 countries, kicked off its 15th birthday with its first new product of the year; Fresh-tini™, a fun fresh take on hand-cut, chocolate dipped fruit which comes in five varieties (Be Happy-tini™, Kick up your Heels-tini™, Fun Lovin-tini™, Fun in the Sun-tini™ and Birthday Wish-tini™), each in its own custom oversized martini glass.

Each Fresh-tini contains fresh-cut and shaped pineapple as well as melon, grapes and strawberries, some chocolate-dipped. The arrangement is perfect for many occasions such as birthdays, engagement parties, bon voyage, wedding and baby showers or "just because."

"It's so great to stand behind a product that is beautiful, delicious and healthy for you whether your diet calls for gluten-free, vegan, vegetarian or many other options," says Edible Arrangement's new Product Development Chef, Olivia Dupin, a Culinary Institute of America graduate, gluten-free cooking expert and cookbook author. "Edible Arrangements 'upgrades' any celebration with fun and playful options that contain simple fresh fruit, with the addition of chocolate-dipped for those who want something a little more decadent."

According to Edible Arrangements' founder Tariq Farid, "Fresh-tinis embody the ultimate fun and thoughtful way to mark any occasion, or non-occasion, and its launch is the first of many 'happy' events that will mark our 15th operating year." He also noted that Edible Arrangements will "continue to develop new products and programs that will delight its customers and recipients this year and in those to come."

About Edible Arrangements®
With nearly 1,200 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Select Edible Arrangements® locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, dipped fruit, fresh squeezed lemonade and orange juice, and fresh fruit salads, sundaes and parfaits and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included for eight consecutive years among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements® fresh fruit bouquets and other gift items may be ordered by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or online at EdibleArrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.