Award part of overall donation and four year commitment of $7.2 Million
BRAMPTON, ON, Dec. 9 /CNW/ - As part of a $7.2 million donation to
Breakfast for Learning announced earlier this year, President's Choice® Children's Charity is awarding $2.6 million to the organization to fund
5,000 programs across Canada for the 2010/2011 school year. These
funds will support 2,700 education and research programs and 2,300
nutrition grants that aim to give students access to healthy
breakfasts, lunches and snacks. Loblaw Companies Limited's (Loblaw)
corporate and participating franchise stores have partnered with
schools in their local community to assist with their nutrition
programs.
"We know that good nutrition is a cornerstone to help ensure healthy
children and well-nourished students learn better. This donation is one
of the ways that President's Choice® Children's Charity is committed to providing the resources necessary to
encourage a culture of healthy active kids," said Galen G. Weston,
chair of President's Choice® Children's Charity and executive chairman, Loblaw Companies Limited.
Research shows that well-nourished students show improved memory,
problem-solving skills and creative abilities - overall, they perform
better in school. Together with generous supporters like President's Choice® Children's Charity, Breakfast for Learning's funds serve more than 267,000 children across
the country. In Newfoundland and Labrador, Breakfast for Learning works
in partnership with Kids Eat Smart Foundation and in Quebec, Breakfast
for Learning provides funding to Club des petits déjeuners, in addition
to providing direct program funding in both provinces.
"President's Choice® Children's Charity's generous support is so critical to our overall goal
of providing children with a healthy start to life by supporting
programs that make sure students do not go to school hungry," said
Wendy Wong, president and CEO of Breakfast for Learning. "By providing
nutritious food for breakfast, lunch and snacks, and by teaching
children about the importance of nutrition, together we will help them
establish the building blocks for a healthy lifestyle that will last
throughout their lives."
As the national premier sponsor of Breakfast for Learning, President's Choice® Children's Charity's support for the organization is just one part of
the Charity's vision of improving the lives of children across Canada. President's Choice® Children's Charity is also dedicated to helping children who are
physically or developmentally challenged. Families can receive
individual grants of up to $20,000 to assist with the costs of
equipment, home accessibility, respite care, developmental and physical
therapy and accessible vehicles. In 2009, the Charity granted more than
$8.9 million to more than 1,600 families with children with
disabilities across Canada.
Loblaw is committed to being active in communities at the local,
regional and national levels and the Company views this as an integral
component to the success of its business. A commitment to Make a Positive Difference in Our Communities is one of five Loblaw corporate social responsibility principles that
shape Loblaw's approach to business. The other social responsibility
principles include Respect the Environment, Source with Integrity,
Reflect our Nation's Diversity and Be a Great Place to Work.
About Breakfast for Learning
Breakfast for Learning was founded in 1992 as the first and most
comprehensive national organization in Canada dedicated to the direct support of
school nutrition programs and the healthy development of children and youth. Having
served over 300 million meals to date, Breakfast for Learning continues to
utilize a community development model with over 30,000 volunteers who deliver breakfast, lunch and/or
snack programs across the country. For more information about Breakfast
for Learning and its partnership with President's Choice® Children's Charity visit www.breakfastforlearning.ca.
About President's Choice® Children's Charity
President's Choice® Children's Charity is dedicated to helping children who are physically
or developmentally challenged. Our aim is to remove some of the
obstacles that make everyday living extremely difficult and to provide
these young people with a renewed sense of dignity, independence and
freedom. President's Choice® Children's Charity also addresses hunger and is the National Premier
Sponsor of Breakfast for Learning. Cost of administration and
operations of the charity is funded by Loblaw Companies Limited,
ensuring that 100 per cent of every dollar donated goes directly to
helping kids and their families. The Charity offers funding across
Canada and dollars are granted in the region in which they are raised.
Since 1989, the charity has awarded more than $46 million, reaching
more than 6,500 families. For more information on the President's Choice® Children's Charity or to donate online, visit www.pc.ca/charity.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ over 138,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
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