Col. Chris Hadfield Presented with the 2014 Canadian Public Relations Society (CPRS) President's Award
CALGARY, March 6, 2014
CALGARY, March 6, 2014 /CNW/ - Canadian Astronaut, bestselling author
and social media sensation, Col. Chris Hadfield, is the recipient of
the 2014 CPRS President's Award for Outstanding Public Relations and
Communications Management. The prestigious public relations honour is
awarded to an individual who demonstrates outstanding leadership
through communications. Col. Hadfield was presented with the award in
Calgary on March 5 by CPRS National President, Richard Truscott, APR.
"I'm thrilled to present Col. Hadfield with the President's Award on
behalf of the CPRS Board of Directors. Chris was the face of not only
the Canadian space program, but of the world's collaborative mission
while he commanded the International Space Station," said
Truscott. "Through his remarkable, unique and personal approach, Chris
was able to communicate with the people of the world, inspire the next
generation of astronauts and scientists, and engage everyone in the
conversation about space and Earth."
During his time as the Commander of the International Space Station
(ISS), Col. Hadfield captivated the world through the use of his
multimedia-rich social media presence. Stunning photographs, viral
videos and live feeds with classrooms full of wide-eyed students helped
remind global citizens about the world in which they live. The profile
of the Canadian Space Agency (CSA) and space exploration overall was raised through the communications
efforts of Col. Hadfield.
"I am both honoured and delighted to receive the CPRS President's
Award," said Col. Hadfield. "The credit goes to the team at the
Canadian Space Agency who worked creatively and tirelessly for over 2
years in preparation and support of C2, Canada's mission to command the
International Space Station. The impact on Canada, especially on
Canadian youth, as well as the rest of the world, was heart-warming for
us all to see — the direct result of good people doing hard work."
CPRS National is delighted to have members of the Canadian Space
Agency's Montreal-based communications team deliver a keynote address
at the upcoming Canadian Public Relations Conference in Banff, May 25-27, 2014.
"I look forward to hearing from the CSA team first-hand how this
creative project was planned and executed," added Truscott.
This is the fifth time that the CPRS President's Award for Outstanding
Public Relations and Communications Management has been awarded to an
individual. Past recipients of the award include: retired General Rick
Hillier, Canadian Forces; Kellie Garrett, Senior VP, Strategy,
Knowledge & Reputation, Farm Credit Canada; Rick Hansen, Chief
Executive Officer, The Rick Hansen Foundation; Clara Hughes, Olympian,
humanitarian, motivational speaker.
Founded in 1948, the Canadian Public Relations Society (CPRS) is a
not-for-profit organization whose members are engaged in the practice,
management or teaching of public relations. Members work to maintain
the highest standards and to share a uniquely Canadian experience in
public relations. CPRS is a federation of more than 1,800 members
across 14 Member Societies based in major cities or organized
province-wide. The annual Canadian Public Relations Conference will be held in Banff, AB, May 25-27, 2014. For more information,
visit our website: cprs.ca.