Inspired Silver Announces Continued Availability of Sterling Silver Jewelry
Inspired Silver has announced that it will continue to make its sterling silver jewelry collection available to customers. The company has no stated plans to raise prices despite the sharp increases in recent consumer demand.
TOLEDO, Ohio, Feb. 24, 2014
TOLEDO, Ohio, Feb. 24, 2014 /PRNewswire-iReach/ -- Inspired Silver has developed an outstanding reputation among consumers by offering a wide variety of stylish yet affordable jewelry. While demand continues to rise for sterling silver jewelry, the company has announced that it will continue to meet the demand of consumers without raising the prices of their products. The company also announced that its line of sterling silver jewelry will continue to be expanded.
Many companies would see an increase in consumer demand as an opportunity to raise prices. Inspired Silver is fairly unique in this regard, as they see an increase in consumer demand as a reason to offer a wider variety of products rather than simply making the products currently available more expensive. In this way, the company is able to maintain its profitability without passing any costs onto the consumer.
"We see this as a win-win scenario," said a representative with Inspired Silver. "Our customers will see a broader selection of sterling silver jewelry options and we will increase our profitability. It does not make sense to us to raise the prices our customers pay simply because the demand is up. We would rather see them continue to enjoy the affordable options that we have provided."
This business model is as interesting as it is unique. Few companies would pass up an opportunity to increase profitability, even at the cost of the consumer. It has become apparent that Inspired Silver is not like other companies, as they clearly value their customers' loyalty and take great strides to maintain that loyalty.
"We try to always act with the best interest of our customers in mind," said the representative. "When companies focus their attention anywhere else, they lose sight of what is most important to any business, and we do not want to see that happen."
The company's website, InspiredSilver.com, enjoys consistent traffic throughout the year and is well-regarded for its ease of use. It is easy to search for jewelry by using any number of filters, including the price range, jewelry type, jewelry style or the collection the jewelry is a part of. The search function can also be customized to meet the needs of the customer.
"We have tried to make everything consumer-friendly," said the representative. "The website, our prices and the variety of jewelry that we offer are all a part of taking care of our customers."