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Press Release

International Diabetes Federation, Paul and Mira Sorvino and Nick Jonas Join Mediaplanet to Educate and Inspire Those Suffering From Diabetes

PR Newswire

NEW YORK, Nov. 30, 2010 /PRNewswire/ -- In celebration of Diabetes Awareness Month, Mediaplanet Publishing today released a Unite for Diabetes report within the USA Today in markets with the highest prevalence of diabetes. The aim of the report is to educate and inspire those suffering from diabetes to take control of their disease. The report will be distributed to over 1.5 million readers with contributions from International Diabetes Federation, American Diabetes Association, American Association of Diabetes Educators, Paul and Mira Sorvino, Nick Jonas, leading physicians and researchers, and many more industry leaders.

(Logo:  http://photos.prnewswire.com/prnh/20100820/CG52983LOGO)

"In North America this year more than 313,000 deaths will be attributable to diabetes—over 231,000 in the United States of America alone. The US is among the world's top 10 countries with the largest population of people with diabetes. Diabetes affects over 300 million people worldwide. If nothing is done, if no action is taken, we will have an even bigger problem on our hands tomorrow," says Professor Jean Claude Mbanya, President of the International Diabetes Federation. The International Diabetes Federation (IDF) predicts close to half a billion people will have diabetes by 2030. "Ninety years after the discovery of insulin, we are losing the battle against this cruel disease."

Mediaplanet's Report

In partnership with the International Diabetes Federation, American Association of Diabetes Educators, Defeat Diabetes Federation, Abbott Nutrition, Advanced BioHealing, Colgate, Dr Comfort, ePharmaSolutions, Hillside Candy, Nestle Nutrition, Nutrisystem, Prodigy Meter, Sweetleaf Sweetener, The Complete Diabetes Lifestyle, Nick Jonas and Paul and Mira Sorvino, the "Unite for Diabetes" publication is an industry wide call to action to create a critical one day wake up call for the American public, raising awareness of the severity of the diabetes epidemic and motivating readers to action to better control their diabetes.

To view this full report CLICK HERE or click: http://doc.mediaplanet.com/all_projects/6164.pdf

Mediaplanet creates focused reports on specific business, healthcare, technology or consumer topics.

For more information go to www.Mediaplanet.com or call 312-337-4000.

SOURCE Mediaplanet

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