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Silicon Valley Entrepreneur Uses Kickstarter to Keep Babies Warm This Winter

Simpler Products LLC, a budding Silicon Valley startup, has created BellyCozy™, a clever and smartly designed baby blanket wrap.

PR Newswire


SUNNYVALE, Calif., Feb. 5, 2014 /PRNewswire-iReach/ -- A small Silicon Valley startup is bucking the trend of high tech gadgets and social networks to instead focus on simpler products. Kevin Ngo, founder of Simpler Products LLC, has launched a Kickstarter campaign called BellyCozy, under the product line Simpler Baby™.


With BellyCozy, parents can sleep sound knowing their precious babies will stay warm throughout the night. BellyCozy's unique design cleverly wraps around a baby's core, allowing the legs to kick freely. Premium bamboo cotton ensures excellent breathability while a soft and secure velcro attachment comfortably adjusts to fit most babies between 6 to 18 months.

"The idea for BellyCozy came about when our son graduated from being swaddled to using a sleep sack, but once he learned to crawl, it would get twisted around his legs. To our surprise, there were no solutions for such an active baby," says Ngo. "Blankets didn't work because he'd immediately kick them off. Bundling extra layers was just too uncomfortable and not breathable. Something so simple soon became a huge dilemma within our home. As a product manager by profession, my brain goes into overdrive whenever I encounter a consumer pain point. So I created BellyCozy as the solution."

Developing BellyCozy however did not happen overnight. Knowing how particular parents are about the look and style of what their babies wear, Ngo spent months scouting for the right designer, finally partnering with Karen Kaoru Iwata, a graduate of San Jose State University's renowned industrial design program. In her designs, Iwata conveys an expression of cozy, gentle, dreaming animals, particularly with the consistent theme of "sleeping eyes." Clever surprise details such as tails on the back of BellyCozy are playful and fun, while her choice of colors are youthful, yet sophisticated.

Because BellyCozy is intended for babies, Ngo wanted to develop the product to the highest safety standards, so he sought out an industry veteran who spent years working for major brands such as babyGAP® and Gymboree®. They create numerous prototype samples over the next several months, refining every detail of BellyCozy, from the retention force of the velcro to improving the strength of the stitching. The final product designs have successfully passed all tests to comply with CPSIA (Consumer Product Safety Improvement Act) regulations for baby products.

"There is nothing like BellyCozy in the USA market today," says Ngo. "As a parent, I care significantly about the quality and safety of the products I use for my baby. So when it came time to develop BellyCozy, I knew it needed to be designed and developed with the very best materials as if I were making it for my very own child. By staying true to this premise during the product development process, I knew the results would be one that parents all over would love. And as a proud dad of a four month old baby girl, I can't wait for her to use her very own BellyCozy."

BellyCozy is now available for funding directly through Kickstarter at:

Designs available include Lazy Lion, Snoozy Fox, and Dreamy Panda. $35 gets you one BellyCozy with free shipping, $65 allows you to choose your favorite two, or get the entire collection for $95. The campaign ends in February and rewards are scheduled to ship in March, but only if the target goal of $3,400 is successfully met.


About Simpler Products LLC

Simpler Products LLC is a Silicon Valley startup founded in 2013 by award winning product manager, Kevin Ngo. Simpler Products LLC has launched and shipped its first widely successful Kickstarter project, Tulid™, a reusable, leak-proof, BPA free lid for mason jars under the home brand, Simpler Products™. Simpler Products LLC's mission is to create the best everyday products for your home and baby. Visit them at

Media Contact: Simpler Products, Simpler Products LLC, 408-752-0168,

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SOURCE Simpler Products LLC

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