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Press Release

Firefly® And Oral Health America® Join Forces

Partnership Helps Improve Oral Care For At-Risk Kids

PR Newswire

BUENA PARK, Calif., Feb. 4, 2014 /PRNewswire/ -- Dr. Fresh® LLC today announced a partnership between its Firefly® kids toothbrush brand and Oral Health America (OHA).  The partnership will promote regular toothbrushing through accessibility and fun while benefitting OHA's Smiles Across America® (SAA) program.  Firefly will donate thousands of its signature Firefly Light-Up Timer toothbrushes to at-risk children, and make a substantial monetary donation to help broaden access to school-based dental services offered by SAA partners.



The partnership kicks off on February 6 in celebration of National Children's Dental Health Month, when students at Pershing School in the western Chicago suburb of Berwyn, take part in a brush-a-thon.  The school is part of the Oak Park River Forest Infant Welfare Society's Children's Clinic dental services program.  Invited dignitaries include Illinois Governor Pat Quinn, State Senator Kimberly Lightford and State Dental Director Dr. David Miller.  Marking the occasion will be the delivery of the first 25,000 light-up timer toothbrushes to be donated by Firefly.

SAA increases access to dental services in school-linked settings for children most at risk for developing dental disease.  SAA identifies promising local community efforts like those of the Oak Park River Forest Infant Welfare Society Children's Clinic and supports the development and expansion of programs with an emphasis on prevention.

"Firefly is addressing prevention by providing quality toothbrushes and making toothbrushing a fun part of the day and a lifelong good habit," said Beth Truett, President and CEO of Oral Health America.  "As an SAA sponsor, the brand supports our annual efforts to help 400,000 children receive much needed oral care."

Inadequate brushing is a major cause of tooth decay, the most common chronic disease among American children.  Firefly offers a "more fun, less mess" experience.  While known for its light-up timer toothbrushes that ensure thorough brushing, Firefly also makes regular brushing appealing to kids by partnering with top licenses like Angry Birds, Hello Kitty, and Marvel.  With its expansion into mouthwash, Firefly brings even more "good clean fun" to kids' oral care routines.

"We proudly support the efforts of Oral Health America and its partners who make such a difference for families," said Doug Corbett, CEO, Dr. Fresh LLC.   "Together, we can make toothbrushing accessible, fun and a healthy routine for more and more children every year."

About Oral Health America:

OHA's mission is to change lives by connecting communities with resources to increase access to oral health care, education and advocacy for all Americans, especially those most vulnerable. For more information about Oral Health America, please visit

About Dr. Fresh LLC

Dr. Fresh LLC ( is dedicated to helping families live better, healthier lives.  One of the fastest growing oral care companies in the U.S., Dr. Fresh provides innovative solutions and remarkable value. Established in 1998, Dr. Fresh offers quality personal care products including its top-selling Firefly® flashing toothbrush for kids, Reach® advanced toothbrushes providing superior cleaning for hard to reach places, Binaca® breath freshening products, and Dr. Fresh® products focused on value and affordability.  Dr. Fresh operates three offices globally (US, UK, and China), and has distribution in over 35 countries. 

About the Oak Park River Forest Infant Welfare Society
The Children's Clinic

The Oak Park River Forest Infant Welfare Society's Children's Clinic is a full-service health clinic, offering  medical, dental, and behavioral health services to low-income children who reside in west-suburban Cook County and the City of Chicago.


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