PETER COADE FROM CBC HALIFAX WINS CANON CANADA'S OTHER SIDE OF THE LENS PEOPLE'S CHOICE AWARD

The David Suzuki Foundation to receive $20,000 on behalf of all participants and
the Ecology Action Centre in Halifax to receive $5,000 on behalf of Peter Coade
in Canon's online photo exhibit, "Climate: The View from Here"

MISSISSAUGA, ON, Nov. 22 /CNW/ - Peter Coade from CBC Halifax has claimed top prize in Canon's Other Side of the Lens online photo exhibit and charity fundraiser. The initiative challenged 12 high-profile Canadian weather reporters and meteorologists to capture the theme, "Climate: The View from Here" using a Canon PowerShot SX200 IS digital camera, which was provided by Canon Canada. The online photo exhibit included images of ferocious rain storms, spectacular coastlines, unforgettable views, local habitat and more. The photos were posted online at www.canon.ca/weatherphotos for Canadians to view and vote on their favourite between October 18 and November 18, 2010.  

Canon will be making a donation of $5,000 in Peter Coade's name to his environmental charity of choice, The Ecology Action Centre in Halifax. Canon will also be donating $20,000 to the David Suzuki Foundation on behalf of all participants.

"It's been a true pleasure participating in Canon Canada's Other Side of the Lens initiative as it allowed me to take a closer look at our environment and discover the powerful effect that we have on it," said Peter Coade, winning weathercaster for CBC Halifax. "Thanks to the votes from fellow Canadians, The Ecology Action Centre wins as they will receive a $5000 donation for projects aimed at building a healthier, more sustainable Nova Scotia."

"The David Suzuki Foundation would like to thank Canon Canada for this generous contribution. Climate change is visible all around us, and raising awareness of its consequences is essential to finding solutions," said Morag Carter, Program Director, Climate Change and Clean Energy.

"The photos wonderfully captured a variety of themes whether focusing on local environments, the power of Mother Nature, or the human influence on nature," said Colleen Ryan, Senior Director, Corporate Communications, Canon Canada Inc. "Everything we do at Canon is guided by our corporate philosophy Kyosei, which means living and working together for the common good. This year's program was hugely successful as we were able to support key environmental groups in their efforts to initiate change while also inspiring Canadians from coast to coast to go online to participate and connect with photos of their local environment." 

This is Canon's sixth annual Other Side of The Lens program. Previous years have been done in partnership with Earth Day Canada, Right to Play and Food Banks Canada.

Below is a list of the participating weather reporters and their environmental charity of choice:

About Canon Canada Inc.
Headquartered in Mississauga, Ontario, the company employs 1,200 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon's leadership in digital imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. Canon Inc. is among the top three US patent recipients.

The company's comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital and analogue cameras and lenses; semiconductor, broadcast and other specialized industrial products.

Canon supports programs that help preserve and protect the environment. The company instituted the Clean Earth Campaign in 1990, which assists various environmental and recycling initiatives. The Campaign has also supported leading environmental organizations, such as World Wildlife Fund - Canada and the Canon Envirothon.

For more information, visit www.canon.ca