Nutella® Launches "Forever Nutella®" Commercial As Part Of National 2014 "Spread the Happy" Advertising Campaign
TV spot conveys the happiness found in every jar of Nutella®… The Original Hazelnut Spread®
SOMERSET, N.J., Jan. 7, 2014
SOMERSET, N.J., Jan. 7, 2014 /PRNewswire/ -- This week, Nutella® hazelnut spread launches its 30-second TV spot "Forever Nutella®" as part of the brand's new "Spread the Happy" national advertising campaign. Drawing from fans' heartwarming stories about how the hazelnut spread has helped them savor personal everyday moments, the campaign was created for the Nutella® brand by Merkley+Partners.
"Forever Nutella®", airing during top national primetime, cable and morning shows, showcases the product's appeal and people's innate desire to spread that Nutella happiness. The commercial follows the journey of a single jar of Nutella® as it is passed between breakfast tables, waffle trucks and offices of America, capturing a sense that there's an endless chain of people who share a common love of Nutella®. "Spread the Happy" is an integrated marketing campaign with additional marketing efforts rolling out in 2014.
"Across America -- from kitchen tables to dorm rooms to restaurants – more and more people are smiling about Nutella®. When it comes to creating happiness in just one bite, few food brands have inspired consumer passion like this," said Noah Szporn, Category Director for the Nutella® brand at Ferrero U.S.A., Inc. "Nutella® paired with fruit or spread on whole grain bread is a great complement to any breakfast food, and the 'Spread the Happy' campaign shows the product's versatility."
About Nutella Nutella® was originally introduced by Ferrero in Italy in the 1960's and first imported to the U.S. over 25 years ago. The popularity of Nutella® has grown steadily over the years, and it is the number one selling branded hazelnut spread in America.
People of all ages enjoy Nutella®, which gets its unique taste from ingredients like roasted hazelnuts, skim milk and cocoa. In addition, Nutella® is gluten free and has no artificial colors or preservatives. It can be found in grocery stores, warehouse clubs and mass merchandisers, and is generally found near the peanut butter and sweet spreads section.
About Merkley+Partners Merkley+Partners is a full-service marketing and advertising agency providing strategic direction to clients and creating print, broadcast, digital, social, viral, brand identity and CRM programs. Merkley services clients across a range of categories including packaged goods, automotive, financial and pharmaceutical. The agency was founded in 1993 and is a wholly owned subsidiary of Omnicom Group Inc., a leading worldwide communications company.