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Press Release

Toyota Aims to Inspire Current and Future Music Lovers with 2014 Concert Series

Tokyo, Nov 22, 2013 - (JCN Newswire) - Toyota Motor Corporation announces that it will hold a series of seven1 classical-music concerts in cities throughout Japan between April 11 and April 20, 2014. The concerts will be given by the Toyota Master Players, Wien, a special 31-musician strong orchestra including principal musicians from the Vienna Philharmonic Orchestra and the Vienna State Opera Orchestra.

The concert series, held since 2000 as part of Toyota's social contribution activities in support of arts and culture, will be held next year for the twelfth time, with special cooperation from the Vienna State Opera Orchestra. As part of Toyota's award-winning Kokoro Hakobu Project, all proceeds from ticket sales for the Morioka and Sendai performances will again be donated toward the education of orphaned children in the Tohoku region, which was affected particularly badly by the 2011 Great East Japan Earthquake.

Tickets will go on sale nationwide on December 7, 20132, with prices starting in the 3,000-yen range to give as many people as possible the opportunity to appreciate these world-class performances. To encourage broader musical appreciation, people up to 24 years of age are encouraged to apply for complimentary tickets to the concerts and rehearsals. Special concerts will also be held at elementary schools and child welfare facilities.

In addition to a conductorless performance of Beethoven's third symphony Eroica, the concerts will include many works by Mozart and other composers with a connection to Vienna. The second half of the Wien Grand Concert, held in Nagoya, will pay tribute to some of Richard Strauss' most iconic works in celebration of the 150th anniversary of the composer's birth.

The featured soloists will be clarinetist Makoto Yoshida and pianist Mami Hagiwara, up-and-coming young artists who are already performing around the world.

Further information (in Japanese) regarding the 2014 Toyota Master Players concert series will be available from December 1, 2013 at Ticket and concert information is available from the Toyota Master Players Secretariat at +81-3-5210-7555. Information regarding special concerts and complimentary ticket availability will be publicly advertised.


(1) The 2014 series will comprise six Wien Premium Concerts to be held in Sapporo, Morioka, Sendai, Tokyo, Osaka and Fukuoka, and a Wien Grand Concert in Nagoya with the Nagoya Philharmonic Orchestra, conducted by Ken Takaseki.
(2) Through Cnplayguide and other ticket agencies

About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of March 2012, Toyota conducts its business worldwide with 50 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 160 countries and regions. For more information, please visit

Source: Toyota

Toyota Motor Corporation
Public Affairs Division
Global Communications Department
Tel: +81-3-3817-9926

Copyright 2013 JCN Newswire. All rights reserved.
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