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Press Release

Entertainment Industries Council’s (EIC) TEAM Up Launches Generation Next Competition for Aspiring Film/Television, Journalism and Social Media Students

>PRWEB.COM Newswire

Los Angeles, CA (PRWEB) November 06, 2013

Entertainment Industries Council, Inc. (EIC) is pleased to announce the Generation Next Competition and encourages all film and television, journalism and social media students in California to apply before November 30, 2013, for their opportunity to play leading roles in changing the way people view mental health. Generation Next, a program of the EIC, is facilitated by TEAM Up and supported by the California Mental Health Services Authority (CalMHSA), an organization of county governments working to improve mental health among Californians. The purpose of this competition is to empower the next generation of content creators to use the power and influence of media to promote accurate and authentic portrayals of mental health in storytelling, news reporting and social media campaigns, by recognizing their immense talent.

“Students who are studying journalism will be downloading the AP stylebook that will, for the first time, include a specific chapter on mental health. It is an exciting time for journalism students to set a precedent on accurate storytelling and move away from the sometimes exaggerated reporting on mental health issues, especially with coverage of high profile acts of violence,” said Marie Gallo Dyak, Executive Vice President, Program Services and Government Relations, EIC.

The Generation Next competition features twelve semi-finalists who will be mentored by entertainment, journalism, and social media professionals, as well as mental health experts. Three winners – one from each of the three categories (film and television, journalism and social media) – will be rewarded with $4,000 cash prizes and will receive recognition at the 2014 PRISM Awards Ceremony. In addition to this, winners will have their student productions aired on, a global internet television network, and be given the opportunity to take part in a collaborative program with Active Minds, a mental health organization led by college students.

About Entertainment Industries Council
EIC is a non-profit organization founded in 1983 by leaders within the entertainment industry to bring the power and influence of the industry to bear on communication about health and social issues. The organization is considered to be the chief pioneer of entertainment and journalism outreach and a premiere success story in the field of entertainment education. This mission relies on providing resource information to the creative community and culminates in recognition of the industry through the national television special PRISM Showcase which addresses accurate portrayals of substance use issues and mental health concerns. The organization also produces the S.E.T Awards, honoring positive and non-stereotypical portrayals of science, engineering and technology. For a complete list of health and social issues addressed by EIC and local projects, please visit EIC’s website The Generation Next website is To view the Generation Next promotional video, visit

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