SEMPO, the leading international, non-profit organization for the search and digital marketing profession, today announced the launch of the 9th Annual State of Search Survey.
SEMPO’s State of Search Report has been an industry stalwart for eight years, providing valuable data and insights regarding search strategy and tactics. The survey provides questions regarding channel-specific budget increases/decreases, objectives, and metrics. The two separate tracks of questions for advertisers and for agencies is a unique feature of the SEMPO Survey that has consistently generated interesting take-aways and discussions.
This year, the survey will introduce new features including:
Mobile and Email Marketing questions to further gauge the expanding integration and evolving role of search with other digital content marketing channels.
Major developments that were recently announced, such as Hummingbird and Keywords Not Provided.
The 2013 State of Search survey is open to SEMPO members and non-SEMPO members alike. Participants in the survey will receive a complimentary copy of the report as well as a chance to win an iPad 3.
To participate in the 2013 State of Search Survey, click here.
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google, Baidu, Catalyst Online, Digital Brand Expressions and WordStream and supported through partnerships with SMX, SES, OMS, and MediaPost. For more information or to join the organization, visit http://www.SEMPO.org.