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Press Release

Ethnicraft to Expand Product Offering and Stamps Foot Into Malaysian Market

>PRWEB.COM Newswire

(PRWEB) November 01, 2013

Ethnicraft, Singapore’s premier online furniture store, recently announced an exciting expansion plan to their product offering of high quality wood furniture. The company has added sofas to their furniture range with around 20 models and colors to choose from, including love seats, oversized love seats, and L-shaped designs.

In addition to this, Ethnicraft also announced their regional business expansion into neighboring Malaysia. The company’s Malaysian website will debut in November, allowing customers across the Causeway to buy furniture online, and adding to the robust web presence the company currently enjoys. In addition to this, the company will also stage a showroom in central Kuala Lumpur, close to Berjaya Times Square, similar to their existing showroom in Singapore.

“Ethnicraft deals with the best teak furniture of the highest quality and contemporary designs for a discerning clientele. We are currently available online with a showroom in the Eunos area in Singapore but with a growing market in Malaysia, Ethnicraft’s fine teak furniture can now be available to buyers in Malaysia,” said Katrien Bollen, Director of Marketing & Sales for Ethnicraft Online Singapore.

Within the past year alone, the company has increased their product range to include wooden chairs, coffee tables, TV cupboards and now sofas. They have also expanded their showroom in Singapore to more than 100 square meters, fitted with over 70 different types of furnishings from living room, dining to bedroom furniture designs.

“The contemporary designs, crafted out of teak wood from Indonesia, are one of a kind. The craftsmanship and natural appearance of the final product reflects Ethnicraft’s commitment to quality,” Bollen added.

About Ethnicraft

Ethnicraft Online Singapore was launched in 2012 and sells high-quality teak furniture via their website The company was established on a “Zappos” model, which aims to create a unique customer experience through an e-commerce business. For more information, e-mail info(at) or call + 65 92 72 15 45. For any business or sales queries in Malaysia, please visit or email info(at)ethnicraft-online(dot)com(dot)my.

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