“Without a social media strategy, how do you know what you’re trying to achieve, what you should be doing, how well you’re doing, what you should be measuring, and what the ROI of your social media program is?” asks Schaffer. “In Maximize Your Social, I seek to help companies answer those questions—and many more.”
When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—a plan based on a strategic social media framework that Schaffer introduces.
The book teaches how to:
Create a social media strategy
Audit your social media presence
Maximize your presence on Facebook, Twitter, and many other social media sites
Optimize ROI for your social media efforts
Organize your employees and departments into a well-oiled social media machine
And much more
Maximize Your Social will guide readers to master of social media marketing strategies, saving companies from spending significant budget on a social media consultant.
As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN Forum.