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Press Release

StyleShoots Opens Los Angeles Showroom at the Cooper Design Space, Revolutionary Photo Studio System Now Available to the West Coast

>PRWEB.COM Newswire

Los Angeles, CA (PRWEB) October 23, 2013

Focal Media Group, the exclusive US distributor of StyleShoots, has opened a showroom in the Cooper Design Space (860 South Los Angeles Street, Suite 703 Los Angeles, CA 90014), signaling the first time the self-contained photo studio is available to West Coast designers and retailers seeking a solution to their still-life photography woes. Focal Media Group opened StyleShoots’ first US showroom in July 2013 in the heart of New York City’s Fashion District (325 W 38th Street, Suite 703, New York, NY 10018).

StyleShoots is an integrated photography system for fashion brands and creative services companies that need high quality flat photography for ready-to-wear clothing. Brands such as Tommy Hilfiger, Marks & Spencer, Perry Ellis, Valentino and Macy’s already use the solution to drastically reduce the cost and time associated with obtaining product images.

“After just one tradeshow in Las Vegas we were convinced that West Coast apparel brands were hungry for this technology. We need the ability to demo the machine at any time in LA for all the decision-makers in a given company. StyleShoots is so innovative that it’s not just a creative director or art director involved in the purchasing process. We’ve seen in New York that finance, marketing, public relations and operations all have a vested interest in bringing StyleShoots into the company and we need to physically be there to meet with and educate them all on the technology,” explains Mark Duhaime, President of Focal Media Group.

StyleShoots is an all-in-one system comprised of an illuminated glass tabletop, daylight simulation lamps and a Canon 5D Mark II DSLR camera. The system is powered by an embedded Mac mini computer and controlled by the user entirely via an iPad running a custom app. Files are ready for print or web in seconds because StyleShoots processes and exports photos in custom sizes, qualities and formats automatically. By keeping ecommerce photography in-house, costs and time are cut to a fraction of outsourcing. Image production capacity can be tripled in 1/3 of the current time.

Designed in the Netherlands, StyleShoots uses a unique Auto Alpha™ dual-shot process to automatically cut out products from their background. StyleShoots takes two photos – one with the LED backlight on, and one with it off. Analyzing over 20 million pixels across multiple images, it precisely cuts out the product and delivers true alpha transparency in less time that it takes to style the next garment on the table. Particularly time consuming (sometimes impossible) items like fringed scarves, lace garments and fur coats are automatically delivered with a transparent background in seconds.

For more information and a complimentary Image Production Consultation contact Focal Media Group via email at info(at)focalmediagroup(dot)com or phone at 678.831.0304. For more product information visit For demo videos and testimonials .

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