Country's best online retailers win honours in Canada Post E-commerce Innovation Awards
TORONTO, Sept. 25, 2013
TORONTO, Sept. 25, 2013 /CNW/ - Seven online retailers have been named
the country's best in their categories in the 2013 Canada Post
E-commerce Innovation Awards. Recognized by the judging panel for their
innovative business models and superior online customer experience, the
winners were announced tonight at a gala at the Metro Toronto
Convention Centre and will share a total of $1 million worth of prizes
from Canada Post.
The winners are:
Best Multi-channel Retailer - Large: Lowe's Canada (North York, Ont.) lowes.ca
Best E-tailer - Large: Well.ca (Toronto, Ont.) well.ca
Best E-tailer - Small: Build.ca, a Build.com Network Store (Burlington, Ont.) build.ca
Most Innovative Retailer - Large: Jewlr (Thornhill, Ont.) jewlr.com
Most Innovative Retailer - Small: TenTree International (Regina, Sask.) tentree.com
Consumer Champion Award (chosen by Canadians in an online vote): NailPolishCanada.com
(Vancouver, B.C.) nailpolishcanada.com
The judging panel included Rafe Petkovic (Google Canada); Josh Bloom
(Facebook Canada); Stéphane Ricoul (Sid Lee Technologies, also
Co-founder and President, eComMTL); Duncan Payne (Hut2Hut Events and
DX3 Co-founder); and Siobhan Vinish (Postmedia Network).
"These innovators are pushing the boundaries and creating opportunities
for homegrown e-commerce and we're so pleased to recognize and support
their success," says René Desmarais, Senior Vice-President, Parcels,
Canada Post. The $1 million total prize package includes shipping
services, customized direct marketing packages that include data and
targeting solutions, and marketing exposure.
As Canadians flock to online shopping, they have increasingly high
expectations that e-tailers hit the mark for online user experience,
product selection, shipping and returns solutions and customer
engagement. These are the very things the winners excel at. For
Best Multi-Channel Retailer - Large winner Lowe's Canada, a big box home improvement retailer, excels
at the omni-channel experience to offer, for example, the same products
and exceptional product information online that shoppers will find in
the store, a real-time product availability tool, as well as how-to
advice geared to the do-it-yourself market.
Best Multi-Channel Retailer - Small winner SNAKES & LATTES boasts the largest publicly-accessible
board game library in North America. Its innovative business model
creatively engages customers of their physical café and of their online
gaming marketplace - making it easier not only to buy a board game but
also to participate in a growing global community.
Best E-tailer - Large winner well.ca was a startup working out of the closet of a
Guelph pharmacy five years ago, and now carries online more than 50,000
health, beauty and baby products with free shipping to most Canadians,
and recently delivered its 1 millionth package. Leveraging research
about the busy working moms who represent their key market, well.ca
has, among other things, optimized its mobile app's user experience for
iPad and iPhone users.
Best E-tailer - Small winner Build.ca created the ability to offer Canadians a wide
array of home improvement and décor products from U.S. suppliers by
leveraging Canadian warehouses to fulfill orders, paid for in Canadian
dollars, thereby avoiding customs duties.
Most Innovative Retailer - Large winner Jewlr.com has a website that allows customers to create
their own unique piece of jewelry by choosing a metal, stones and
personalized engraving - but it has also created a kiosk equipped with
iPads which customers can use to place orders directly, with free
shipping and a 99-day "hassle-free" returns policy.
Most Innovative Retailer - Small winner TenTree International, an apparel company that plants 10
trees for every item sold, has used social marketing in innovative ways
to drive awareness and spectacular sales growth. It is now branching
out to allow customers to discover the location, species and more about
their ten trees.
Consumer Champion Award - NailPolishCanada.com used its website, Twitter and Facebook, with daily
contests and clever calendar reminders, to engage customers about
voting to express their support for the brand.
Canada Post is the country's leading provider of business-to-consumer
delivery. By reaching more than 15.3 million addresses, and operating
the country's largest retail network, with nearly 6,400 post offices,
Canada Post is ideally positioned to offer affordable and reliable
service, with convenient pickup and return options. Together, Canada
Post, Purolator Inc. and SCI Logistics offer market-leading end-to-end
solutions for e-commerce shippers by leveraging the assets and
expertise of the Canada Post Group of Companies.