TORONTO, Oct. 28 /CNW/ - Asian Television Network International Limited
(ATN) (TSX-SAT) announced that its ATN NEO CRICKET channel has been launched on Rogers
Cable channel 844 as of today. This channel shall be a dedicated
cricket channel and shall source its international cricket programming
from NEO Cricket, India's number one Sports channel.
The channel will showcase more India international and domestic cricket
than ever before shown on any sports channel including test and ODI
events with participants from around the world featuring Australia, New
Zealand, England, West Indies and the Indian sub-continent in addition
to Asia Cup along with various exciting domestic series including Ranji
Trophy, Z.R.Irani Trophy, Challenger Trophy, Deodhar Trophy and Duleep
Trophy. The channel will have a free preview on Rogers for a limited
time commencing on October 28th,2010.
"We are extremely pleased to actually launch the ATN NEO CRICKET channel
even before the ink was dry on our programming agreement with NEO
CRICKET. This was done with the help and the extraordinary support of
NIMBUS in India and Rogers Cable in Toronto and would not have been
possible without that kind of support and we would like to say a
sincere "thank you" to them said Dr. Shan Chandrasekar, President and
CEO of ATN, commenting about the launch of the channel. "ATN is
delighted to add this compelling sports channel to its existing cricket
channels which shall complement one another, and by so doing, showcase
the games from the largest and richest board of control for cricket in
the world" he added.
Commenting on the launch in Canada, Vikram Das, Sr. VP- International &
Syndication, NEO Sports Broadcast Pvt. Ltd. said, "Our availability in
North America reaffirms NEO Cricket's commitment of taking cricket to
as many fans across the globe. We have built strong brand equity with
the Indian consumers by bringing to them the best cricketing action.
Now we extend the same to cricket fans in North America."
AboutATN - Asian Television Network International Limited (TSX-SAT)
ATN serves Canada's Asian community with 28 Channels including 18
Canadian premium specialty channels. ATN offers regional language
channels as well as its flagship general interest service ATN, four
Bollywood movie channels with 800 movies a month, sports channels, news
channels, music channels, and a lifestyle channel with yoga and
fitness. ATN is Canada's largest distributor of World Class Cricket
including ICC World Cup and Indian Premier League (IPL). ATN operates
the only South Asian Radio Service 24 hours a day on XM across The
United States and Canada. ATN is also the first and only broadcaster
in Canada to deliver South Asian Content on Bell Mobility.
About NEO Sports Broadcast Pvt. Ltd.
NEO Sports Broadcast Pvt. Ltd owns and operates two channels i.e.
Cricket - the No. 1 sports channel for the year 2008 & 2009 in India by
annual Gross rating points (Source- TAM 2008 & 20098) and Sports - the
premium all sports channel.
Sports offers premium quality global sports including top drawer
Football, Tennis, Golf, Motor sports, Badminton to the Indian sports
lovers. This includes German Bundesliga, US PGA TOUR Golf, Davis Cup
and Fed Cup, WTA Tour Women's Tennis, NASCAR & MotoGP among others.
Cricket is the world's first cricket centric TV channel and currently
broadcasted in more than 25 countries across Asia. Amongst its range of
cricket centric programming is all Indian International Cricket matches
played in India including ODI's, T20 and Test matches.
The TSX Venture Exchange does not accept responsibility for the adequacy
of this release. We rely on safe harbour provision.