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Press Release

NESCAFE® Dolce Gusto® Partners with Fiorucci on New Single-Serve Machine

Debuts Fierce Kitchen Counter Creation with New Genio

PR Newswire

GLENDALE, Calif., Sept. 12, 2013 /PRNewswire/ -- NESCAFE® Dolce Gusto®, known for its design-conscious line of at-home coffee machines, is giving new meaning to the fashion phrase "Fall Collection" with the September introduction of its first couture Dolce Gusto Genio machine, designed by iconic Italian label Fiorucci. The stylish single-serve gadget is ushering in a new trend in kitchen appliances and saying goodbye to the boring black boxes featured on so many countertops across the country.

(Logo: http://photos.prnewswire.com/prnh/20130912/NY78375LOGO)

The newest addition to the NESCAFE Dolce Gusto line features espresso technology and was crafted with love – literally– featuring the words "LOVE IS THE MESSAGE" on one side, and a pop art image of a man and woman intertwined in a passionate kiss on the other. And like any great relationship, Fiorucci's bold design personality and Dolce Gusto's innovative technology are coming together with a common goal – to bring the art of coffee back into the home.

"Love is a reoccurring theme in Fiorucci designs and can be seen in many of our pieces," said Edouard Obringer, Fiorucci Design Office. "We know coffee lovers are passionate about the way they take their cup, and we wanted to harness that emotion in a fun and unique way for NESCAFE Dolce Gusto. For the Genio, we drew inspiration from great artists throughout time, who have also used love as a strong message in their designs."

For over four decades Fiorucci has been setting trends with provocative and colorful designs, infused with a young and unconventional style. Their unique perspective on the art of fashion is now expressed through the bold new NESCAFE Dolce Gusto Genio machine, adding a dose of color and creativity to kitchens nationwide.

The avant-garde collaboration between the two distinctive brands was a match made in heaven, pairing the unconventional brainchild from global coffee leader Nestle® NESCAFE with the outgoing and original design house known for its artistic flair and fun with fashion.

"As a brand that is raising the bar in the single-cup coffee category, it is important that we continue to find new ways to push the envelope of creativity that excites our coffee-loving customers," says Kim Cooper, Director, NESCAFE Dolce Gusto. "Through this bold new partnership with cutting-edge Fiorucci, we are very proud to have developed a kitchen appliance that can truly be considered a work of art."

Like all machines in the NESCAFE Dolce Gusto collection, the new limited edition Genio machine has 15 bars of pressure - comparable to those used professionally at coffee shops – and 16 different hot and cold beverage options. Now you can sip in style.

The Fiorucci Dolce Gusto® Genio machine (SRP $139.99) will be available online for a limited time at www.dolce-gusto.us starting this month.

About NESCAFE® Dolce Gusto®
NESCAFE Dolce Gusto single-serve coffee machines are a global brand in the Nestle family and are manufactured under the De'Longhi brand. First making their debut in 2008, the collection now features five standout designs: the Genio, Piccolo, Circolo, Melody and the Esperta. Equipped with 15 bars of pressure and espresso technology, Dolce Gusto brews up to 16 hot and cold coffee house quality beverages. Beverages feature NESCAFE coffee – the most popular coffee brand in the world with over 4,500 cups consumed every second. www.dolce-gusto.us 

About De'Longhi
The De'Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under 3 internationally renowned brands; De'Longhi, Kenwood and Braun. The De'Longhi brand is based in Treviso Italy and is #1 globally in espresso & comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De'Longhi brand.  After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers' home; making the everyday better. Visit www.delonghi.com   

About Fiorucci
Fiorucci is an Italian brand with an outgoing and unmistakable style that has left its mark in the history of Italian fashion and the world over the last forty five years. In 1967 Fiorucci opened its first shop in Milan and then others followed in London, Paris, New York and Los Angeles. In the 1990s, Fiorucci was acquired by the Japanese Edwin Company Ltd., a leader in jeans made in Japan, beginning a diversification strategy of the brand through numerous licenses in Italy and in the world. www.fiorucci.it

For more information please visit www.dolce-gusto.us.

CONTACT:  Alyssa Ciambriello, aciambriello@lippetaylor.com, 212-598-4400

SOURCE NESCAFE Dolce Gusto

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