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Press Release Beta Launches First Rewards-Based Platform for Branded Currency™

PR Newswire

EL CERRITO, California, August 22, 2013 /PRNewswire/ --

Businesses can extend brand footprint, improve consumer engagement, and build customer base through gift card rewards website, a rewards-based platform for branded currency™, today announced its public beta launch. Through an online gift card purchase, reward and replenishment platform, provides retailers and merchants a new channel that can extend brand presence, improve customer engagement and organically increase revenue-per-customer by awarding instant benefits to consumers.

Much like online retailers who use micro-affiliates to convert clicks to online shoppers, gift cards and rewards programs add a 'feet on the floor' dimension to spend in brands' brick and mortar stores. However, many rewards programs are complicated and can take an extended period before they pay off, often leaving users disenchanted with the program, and the brand. solves this issue.  Additionally, solves the negative impact that offers such as deal-of-the-day sites can create for retailers and merchants such as diluted profitability, perceived brand value and ongoing loyalty. simply and immediately engages consumers with instant and immediately redeemable rewards in the form of free points that are tied directly to the price of gift card purchases from major brands. Consumers can exchange their points for free gift cards, or play games to win more gift cards.    

"Until now, discount-driven and rewards earning consumer programs have failed to engage and retain consumers in a meaningful way for all parties in the relationship," said Rysa Pitner, COO of "'s consumer engagement and branded currency™ products sit at the intersection of the multi-billion dollar gift-card, deal-of-the-day, coupon and rewards markets. We successfully convert branded currency™ for businesses into repeat shoppers where everyone wins."

About is a customer reward platform that leverages the power and ubiquity of gift cards as branded currency™ to acquire and retain customers for local and national brands. Customers buy gift cards and are awarded free points that they then use instantly to win or buy more gift cards at up to 95 percent off the face value of the card. Users are afforded a smart and fun way to stretch their dollars, and brand partners get a rich source of new customers without diminishing brand value.