TORONTO, Aug. 14, 2013 /CNW/ - Cranson Capital is pleased to announce
the closing of the Flixel Photos Inc. "Flixel" financing, which totalled $770,000. Cranson, which led the financing,
was responsible for facilitating a loan investment of $375,000 from the
Canadian Media Fund "CMF" through its Cranson Capital Solutions corporate finance advisory
division. An oversubscribed private placement of $395,000 from a select
group of high net worth accredited investors was arranged by Cranson
Capital Securities Inc.
Flixel, an innovative new application that allows users to combine
features of video and still photos creating a "Cinemagraph" has grown
substantially since inception two years ago and is trying to change the
digital photography market.
"I am impressed with the dynamic group of qualified investors which
participated in the private placement," Philippe LeBlanc, CEO, Flixel said. "This small group of high net worth investors bring experience,
professional expertise and industry knowledge which will add value for
Flixel moving forward."
Recently, modeling icon, Tyra Banks announced she invested in Flixel
through her own Fierce Capital. Banks has incorporated Flixels in her
current season of the hit TV show America's Next Top Model "ANTM" which will generate significant exposure and awareness for the app as
well as the company's B2B service., which offers professional services
to global brands and entertainment franchises providing high-end
Cinemagraphs, as seen on ANTM.
Flixel has also collaborated with other brands including the Marilyn
Monroe clothing line in a recent exclusive Macy's digital marketing
campaign. The Cinemagraphs were used to bring the collection to life.
One investor that Cranson Capital brought into the deal was Brice
Scheschuk, CFO, Globalive / WIND Mobile, he added: "Investing in Flixel has significant upside potential. The company has a
very attractive valuation relative to product stage as well as an
immediate revenue generating model. With strategic partners like Tyra
Banks to support the success of the company and a competitive advantage
in the industry, Flixel has the foundation to be a breakout success."
"I am extremely happy to see the early stage success of Flixel. The
additional funds will allow the company to enhance its software
application and increase marketing initiatives during this period of
rapid growth" said, Devon Cranson, President, Cranson Capital. "Recent Strategic partnerships with Marilyn Monroe, Tyra Banks and ANTM
provide a solid platform for further expansion. I look forward to
continuing a strong relationship with Philippe and the Flixel team."
About Cranson Capital
Cranson Capital is a boutique investment banking firm which focuses on
providing financial and advisory services to small to medium sized
growth businesses. The business consists of two divisions; Cranson
Capital Securities and Cranson Capital Solutions, both of which offer
unique services to support our investors and entrepreneurs. Cranson
Capital Securities is registered with the Ontario Securities Commission
as an Exempt Market Dealer and specializes in raising capital from
accredited investors for private placements in real estate
developments, technology start-ups and high growth companies. Cranson
Capital Solutions is a corporate finance advisory firm which focuses on
finding the right financing solutions for our entrepreneurs.
About Flixel
Flixel is an innovative new application that allows users to combine
features of video and photos creating a "Cinemagraph", a still image
with moving elements. The company operates in a cross-market between
photography and editing software, and its patent-pending technology
allows users to create Cinemagraphs within seconds on mobile and
desktop. Flixel's vision is to become the premier platform for
discovering, creating and sharing Cinemagraphs. The company is led by
group of experienced entrepreneurs, expert developers and technology
veterans. For more information visit www.flixel.com or click here to download Flixel from the App Store.
SOURCE: Cranson Capital
