Scan-to-Login™ by Zapper™ – Greasing the e-Commerce Conversion Funnel
London, UK (PRWEB) July 18, 2013
Maximising the e-Commerce conversion funnel of websites is integral to a site’s success. Zapper’s Scan-to-Login significantly improves those parts of the conversion process that cause user drop-off.
Maurice Karpes from Zapper explains, “Arduous tasks such as filling in long registration forms, remembering multiple username / password combinations and completing payment details are time consuming and an administrative nightmare. Scan-to-Login by Zapper solves these issues by making the entire process fluid and seamless for the user.”
Once integrated into a website, Scan-to-Login places an encrypted QR Code alongside the registration, login and payment fields. When scanned with the associated app on the user’s mobile phone, the required details are instantly and securely passed to the website, without a keystroke being made.
The information is stored securely on the user’s mobile device and can be password protected. Using 128-bit SSL encryption, the app establishes a secure and authenticated “handshake” with the website when the QR is scanned.
All the data goes directly and securely from the mobile to the website without being stored on Zapper’s servers.
Karpes continues, “As technology advances, the amount of information we need to store and remember grows exponentially, leading to data overload. It’s time to make the lives of website merchants and users simpler, faster and more secure”.
Scan-to-Login works on a “freemium” payment model meaning commercials only start at high volumes, making the service highly attractive to websites of nearly every size.
About Zapper Limited
Zapper is a technology company founded in 2011, specialising in developing consumer technology and mobile products, focusing on online security and payments. Its management team and board of directors consists of key figures in the online and security space and together they boast a track record of success that spans more than 20 years delivering quality products to the online, security and payments industries.