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Press Release

Lack of Marketing Knowledge Leading Cause of Start-up Failures According to New Infographic from the National Association of Small Business Professionals

>PRWEB.COM Newswire

New York, NY (PRWEB) May 13, 2013

The National Association of Small Business Professionals ( released a new infographic today, highlighting the findings of a recent University of Tennessee small business start-up study.

The study puts into perspective the leading causes contributing to the failure rates of new small businesses in America. The findings reveal that 1 in 4 start-ups will fail in their first year of operation, largely due to marketing issues such as pricing mistakes and wasted advertising resources.

"This University of Tennessee research study is unique in that it clearly defines what causes start-up failure, offering would-be entrepreneurs the opportunity to see into the future and address these issues before they crop up,” said Kimberly Kelly, founder and spokesperson for the NASBP. "It's not very often you get to both see and understand the causes for failure and get to do something about it before it occurs."

In addition to shining a spotlight on the leading causes of small business start-up failures, the NASBP is encouraging its members to take advantage of the many free and low-cost small business marketing recovery tools available to them, such as the NASBP Marketing 911 Helpline, the Marketing ER and the Free Member Downloads Center.

About the NASBP Marketing 911 Helpline

The Marketing 911 Helpline is a free service provided to premier members of the National Association of Small Business Professionals. It provides small business start-ups with life-saving first aid to treat some of the most common, problematic conditions related to “solopreneurship”. Members access the Helpline through their online membership account, gaining one-on-one help and support from an experienced marketing consultant.

About the National Association of Small Business Professionals

Since 2009, the National Association of Small Business Professionals has made it its mission to help small business start-ups to not only succeed in business, but to SOAR. As the "new kid on the block" in the arena of small business associations, NASBP is proud to offer start-ups a value-packed, low priced alternative to more expensive membership association options. To learn more, download a free Member Benefits Guide at

Contact Information:

Kimberly Kelly


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