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Press Release

axle Video Introduces enhanced metadata workflows at NAB

Latest software release supports import of XMP from Adobe Prelude and Adobe Premiere Pro software, plus XML module for interfacing legacy systems - NAB booth SL14316

PR Newswire

LAS VEGAS, April 4, 2013 /PRNewswire-iReach/ -- axle Video, the company pioneering radically simple media management software, today announced the latest revision to its axle 2012 software and axle Gear software/hardware appliance.  The new software, 2012 Revision 8, offers several key workflow enhancements over preceding versions.  The company is exhibiting at the NAB Show in Las Vegas, and is demoing its software at its booth, SL14316, as well as those of a dozen partner companies in the South Lower hall.


  • axle 2012 Rev.8 now offers the ability to import and preserve a wide range of metadata generated by Adobe® Prelude™ and Adobe Premiere® Pro software.  This means that users can enter descriptive tags as well as timeline-based comments and annotations, and have them automatically reflected when new versions of their media files are saved to the filesystem.

"Adobe continues to work closely with axle Video to ensure our customers have even more powerful capabilities and streamlined workflows," said Simon Williams, director of Strategic Relations at Adobe.  "Now video professionals will have more ways to work with metadata via an accessible, affordable database for global searching and collaboration."

  • axle 2012 Rev.8 also offers new, high-productivity annotation workflows by supporting the assignment of text values to hot keys within axle's browser-based client view of the database.  iPad, Mac and PC browsers can all be used to quickly and accurately place comments on the timeline, on a frame-accurate basis.
  • An optional XML import/export extension to the software, priced at $500, allows XML metadata from a variety of third party, legacy and cloud-based software systems to be brought into axle's SQL database, and also exported from that database.  Connectors to this extension are expected from moosystems, a specialist in Final Cut Server migration tools, and others.

Andre Aulich, moosystems' founder, said "axle's affordable and radically simple system offers the potential for large numbers of customers with Final Cut Server to move their legacy databases to a modern, browser-based media manager".

About axle Video

axle Video, LLC is a Boston-based company aiming to bring radical simplicity to media management for small and mid-sized workgroups. axle's software is designed to be installed and configured in less than an hour, and works with nearly all existing filesystems and storage vendors. 

axle's founders, Sam Bogoch, Steve Ryan and Patrice Gouttebel, all have extensive experience in the fields of media asset management, digital asset management and creative applications.  axle's media management software received a Best of Show award at its introduction at IBC 2012. They are exhibiting at NAB 2013 in booth SL14316. Axle 2012 rev. 8 software is priced from $1,295 for 5 users, and its Gear software/hardware appliance is priced from $6,

To view this video on YouTube, please visit:

Media Contact: Kelleigh Miller axle Video, LLC, 617-262-9222,

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SOURCE axle Video, LLC

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