More Than Just a Brand: BeachHouse.com Defines Beach House Vacation Rentals With “Bring The Beach Home”
Irvine, CA (PRWEB) April 03, 2013
BeachHouse.com has celebrated over a decade of connecting millions of beach-going vacationers with beach house rentals. As the vacation rental marketing industry becomes increasingly competitive, BeachHouse.com continues to focus on the beach vacation sector by providing timely, relevant content and continuing to evolve its company image in order to expand its vacationer community. “The beach vacation industry is always growing and as a company we’re well-placed to capitalize on that growth,” said company founder and chief executive, Scott Hinkley, “In 2013 our website is more relevant than ever. The company’s acquired brand distinctiveness has enabled us to expand our conversation beyond simply providing advertising, to be more about the experience and enjoyment of renting a vacation beach house.”
What defines a beach house? When BeachHouse.com was first launched, the company conversation was exclusively about houses on the beach. The website has expanded that conversation to be more about beach communities. BeachHouse.com listings now include oceanfront condos, beachfront town homes and houses on stilts and range from luxury island villas to rustic cottages. Because the company is so focused on beach rental properties, BeachHouse.com is able to produce high quality content about the experience of renting different types of beach vacation homes in locations worldwide.
Since the company was founded, BeachHouse.com’s motto has been to “Bring The Beach Home”. More than a slogan, it has become the way by which the company is able to share the excitement of prospective vacationers who are planning their beach vacations. This phrase is embodied in a recent YouTube video, which features a well-rested man returning from a beach holiday in Capistrano Beach in California and pouring sand out from his shoe. The character has brought the beach home, and has connected with the company brand by building happy memories on his vacation. For BeachHouse.com the beach house vacation rental experience is an important one, and the company has established a distinctive position in the rental listing industry that is articulated in website marketing and content.
BeachHouse.com was founded in 2001 in Irvine, CA and has remained loyally dedicated to connecting vacationers with their dream beach homes during the twelve years it has been in business. We understand that the point of going on vacation is to relieve yourself of stress. Have a wonderful vacation from BeachHouse.com!