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Press Release

Biltmore Announces Biltmore Inspirations, New Direct Selling Party Planning Business

Consultants will offer exclusive Biltmore products through in home parties

PR Newswire

ASHEVILLE, N.C., Sept. 7 /PRNewswire/ -- The Biltmore Company, in Asheville, N.C., is excited to announce Biltmore Inspirations, its first introduction into the direct selling industry where consultants will offer Biltmore products in a home party environment. The launch of Biltmore Inspirations will focus on food and tabletop items, which relate to the company's legacy of hospitality and entertaining. Products will blend chef-inspired foods with everyday practicality, making it easy for today's consumers to gather friends and family around the table.

"A unique line of products is being developed specifically for Biltmore Inspirations," explained Tim Rosebrock, vice president and general manager of Biltmore's licensing division, "based on the expectations and interests of our guests and enthusiasts who enjoy Biltmore offerings."

"The products will only be available through a Biltmore Inspirations consultant," continued Rosebrock, adding that products won't be sold on the estate or anywhere else. "All products will be directly tied to the Biltmore experience, as well, and will reflect the quality and craftsmanship that guests expect."

Biltmore's party plan business is uniquely associated with a "destination" property, helping to distinguish Biltmore Inspirations from the large direct sales industry and provide a deep connection for target consumers, on and off-site.

According to the Direct Selling Association, over 15 million people across the United States are pursuing careers in the business. Direct selling generates almost $30 billion in business annually in the U.S. and $114 billion worldwide.

"Biltmore Inspirations is another way for our company to expand based on our brand and our focus on quality, hospitality, entertaining, and community service," said Ann Ashley, senior vice president for Biltmore. "It provides a rich experience to bring new customers into our brand, creates opportunities for our consultants to grow a business, and supports our overarching mission of preserving Biltmore."

Biltmore Inspirations will unveil its product line to consultants in early 2011 with first parties to follow. For more information on Biltmore Inspirations products or how to become a consultant or host a party, visit biltmoreinspirations.com.

About Biltmore

Located in Asheville, North Carolina, Biltmore was the vision of George W. Vanderbilt.  Designed by Richard Morris Hunt, the 250-room French Renaissance chateau is America's largest home.  On exhibit is the Vanderbilt family's original collection of furnishings, art and antiques.  The estate is a National Historic Landmark and encompasses 8,000 acres of renowned gardens and grounds designed by Frederick Law Olmsted.  Under leadership of Vanderbilt's great-grandson, Biltmore has grown to include the four-star Inn on Biltmore Estate, Antler Hill Village, its award-winning Winery and Antler Hill Farm.  In addition to the historic attraction, the company includes a licensed products division, Biltmore For Your Home, and Biltmore Wine Company, which produces 170,000 cases of wine distributed in 19 states.  To learn more about Biltmore, visit www.biltmore.com.

SOURCE The Biltmore Company

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