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Press Release

Spin Master Ltd. Unveils 2013 Toy Portfolio at New York's International Toy Fair

PR Newswire

NEW YORK, Feb. 10, 2013 /PRNewswire/ -- Spin Master Ltd., one the leading toy manufacturers in the world, showcases its highly anticipated 2013 toy portfolio at The American International Toy Fair in New York City. 

Hot off the heels of international success at Hong Kong, London and Nuremberg Toy Fairs, Spin Master's 2013 line-up builds on the company's reputation as the leading trend-setter and category buster with a host of exciting new innovations that will strengthen their position among the most popular children's properties in the world, and introduced a number of exciting new brands that will launch throughout the year. 

"Spin Master has always prided itself on introducing new children's toy and entertainment products that push the boundaries of design, technology and play and that have the 'wow' factor that people love," said Anton Rabie, co-CEO and Founder, Spin Master.  "Our 2013 line-up is the biggest and most innovative in Spin Master's history and each of our new brands has the potential to establish themselves as favorites with parents and children.  We are very excited about what this year may hold."

Air Hogs Elite Helix X4: The Air Hogs Elite Helix X4 is a high-performance R/C quad-copter heli. Utilizing state-of-the-art 2.4GHz radio control, gyro stabilization, and 4-ducted fans, the Helix X4 is aggressively maneuverable and incredibly fast! Built with two distinct control modes, beginners can easily learn to fly, while advanced pilots can work to master flight. The Helix X4 features incredibly crash-resistant materials protecting the rotors and delivering superior durability. Its full 4-channel control enables the Helix X4 to easily outfly any obstacle and charging is quick & easy using either the controller or the included USB charge cable. Air Hogs brings you the future of flight with the Elite Helix X4!

Air Hogs AtmoSphere™: Soar to new heights with the Air Hogs AtmoSphere™! This powerful levitating sphere requires no remote control and hovers above any surface! Control it with the palm of your hand or watch it fly autonomously in any space! Its spherical shape allows the AtmoSphere™ to smoothly bounce off walls and ceilings for non-stop flight. Complete with a palm-sized charging cradle, the AtmoSphere™ is easy-to-use and recharge. Take control with the palm of your hand and discover the high-tech hovering power of the Air Hogs AtmoSphere™!

Flutterbye Fairies: The magic of fairies is real!  This is the only fairy that a girl can fly, simply by the palm of her hand.  These beautiful fairies are inspired by flowers and star dust, bringing love and sweet dreams to all little girls who fly her.

Kawaii Crush: Kawaii Crush is an exciting new small doll property. A flashy combination of the trendy "kawaii" culture and doll features that girls love, Kawaii Crush offers a new and unique doll for the modern 6-8 year old girl. Online entertainment and licensed products will help to expand the Kawaii Crush experience while encouraging girls everywhere to Share the Happiness.

Spy Gear's Panosphere 360 Spy Cam: Taking covert surveillance to a new level, the Panosphere 360 Spy Cam is a revolution in camera technology.  It features full HD video capabilities with a twist.  No longer do you have to worry about getting your target in frame, the Panosphere Cam takes video in a full 360 degrees, capturing everything around it and above it at the same time.  Complete with special software, the Cam allows the viewer to capture the best action and have full control during playback to decide what they want to view, which makes for a new video every time you watch it.  Each Panosphere comes with multiple mounting tools to allow you to deploy it into action, as well as a 2GB Micro SD card that can be removed and upgraded.  The Panosphere 360 Spy Cam is the perfect camera for any mission.

Zoomer:  Zoomer is the perfect family pet! This cute, silly and interactive dog is all of the fun and none of the responsibility. Kids can easily play with Zoomer because he actually listens and learns. And just like any other dog, he even sometimes forgets! With life-like expressions and voice activated commands, Zoomer is the most technologically advanced robotic dog ever made.

For information on Spin Master's complete 2013 line up including fact sheets and high-res. images please visit Spin Master's online press room at:, or visit Spin Master's NY Toy Fair Booth #777 at the Jacob K. Javits Convention Center, 11th Avenue between W. 34th & W. 39th Streets between Sunday, February 10th and Wednesday, February 13th.  Additionally, stop by and play BOOM BOOM BALLOON™, the new Spin Master game that's a guaranteed blast! A twice daily promotion at 11:00am & 3:00pm filled with prizes, suspense and surprises!

About Spin Master Ltd.

A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2009-2010 Boys Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Appfinity™, Aquadoodle™, La Dee Da™, Nano Speed™, Spin Master Games™, Tech Deck™, and Zoobles™.  The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, Italy, Spain and central Europe. For additional information please visit:

SOURCE Spin Master Ltd.

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