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Kia becomes the exclusive automotive sponsor for the hit French Canadian
television program
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Main characters become associated with distinctive Kia vehicles
MONTREAL, Jan. 17, 2013 /CNW/ - Kia Canada Inc. announced their
partnership with the second season of "19-2", a 12-time Gemini
respected Radio-Canada French network's police drama series, at the
Montreal International Auto Show taking place at the Palais des congrès
de Montréal. Kia supports the show by providing key vehicles, such as
the award-winning Optima and Optima Hybrid mid-size sedans, Sorento
Sport Utility Vehicle (SUV), Sportage Compact Utility Vehicle (CUV),
Rio sub-compact and Soul Urban Utility Vehicle.
"Kia Canada is pleased to be associated with the renowned and popular
police drama, '19-2', in French Canada," said Robert Staffieri,
Director of Marketing, Kia Canada Inc. "Our award-winning product
portfolio serves to compliment the high-level of quality entertainment
that the show provides and conveys Kia's design-oriented vehicle line
up."
"For over twenty years, brand sponsorship has contributed greatly to the
production of our most ambitious and popular drama series. However,
this kind of subtle advertising must be coherent with the nature of the
series in the respect of viewers and artists alike. This is precisely
what is accomplished in this partnership, as Kia vehicles are perfectly
suited to our fast paced police drama series," said Jean Mongeau,
General Manager, Revenue Group, Radio-Canada.
Kia decided to announce this partnership as a special feature to their
press conference at the Montreal International Auto Show. Some of the
members of the "19-2" cast swooped into the Kia display and provided
an extraordinary sense of urgency to the well-suited sponsorship.
Kia Canada's entire product portfolio can be seen in person on display
at Kia Canada's Montreal International Auto Show pavilion from January
18 - 27, 2013, at the Palais des congrès de Montreal, level 7.
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 180 dealers nationwide. Kia
Canada Inc. employs 161 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility to open in Montreal shortly. Kia's brand
slogan "The Power to Surprise" represents the company's global
commitment to surprise the world by providing exciting & inspiring
experiences that go beyond expectations.
About CBC/Radio-Canada:
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in
the regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
Aboriginal languages.
SOURCE: KIA Canada Inc.
