Spain's popular clothing store, Desigual has been holding its annual New Year sale in Paris, France.
Not to be left behind in the money-making scheme of things, they launched a marketing coup.
In what has been dubbed the "Semi-Naked Party" they offered a free outfit to the first 100 who signed up.
Its been going on for a couple of years apparently — on the first day of the annual New Year sales on Tuesday, they offered free clothing to the first 100 bargain-hunters willing to strip off and brave the chill.
Fortunately for those who took part, it was reasonably mild that day, and not as cold as a similar event held in January 2013, because this year, they did change the rules just slightly.
The organizers made the participants run through the street to the store in their semi-naked state.
The idea of the Semi-Naked parties was launched by Desigual back in 2005 and have been held in Madrid, Barcelona, Paris, London and several US cities. Seems it has been a roaring success too.
So, tell us all, would you do it? Strip off to your undies for some free clothing?
