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article imageReaching Millennials: The pastor’s blog Special

By Kelly Jadon     Jan 12, 2014 in World
The next adult generation of the American church are the Millennials, ages 18-29. They can be reached online. But, they want answers. These young adults want to know how the Christian faith should react to today's culture:
Most people in the U.S. over age 12 share things online.
Inherently, the internet influences users because they read words or see pictures which enter the mind. Influence comes out of the root word influent, which as an adjective means “flowing in,” as a tributary would. A little at a time, what is seen or read, flows into the mind.
Through the internet, large groups of people may be influenced as individuals.
Internet usage affects all parts of society: news media, governments, travel, tourism, entertainment, healthcare, real estate, language, education, the spread of religions, science, research, cultures and the Christian faith.
The internet is a good thing, reaching minds with truth.
The Word states, Every good thing given and every perfect gift is from above, coming down from the Father of lights, with whom there is no variation or shifting shadow. James 1:17 (NASB)
Yet, not all churches and ministries are utilizing the internet as a tool.
51 percent of churches surveyed said that at least one of their senior staff regularly blogs or updates social media.
74 percent of churches do not have a paid staff member that updates their church’s social media pages. (BuzzPlant 2012)
Today, all generations are online.
Millennials though are the age group to watch. Young adults between 18 and 29 are the next adult generation of the church and they welcome technology. In them, faith and technology meet in everyday life.
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David Kinnaman
David Kinnaman, the President and majority owner of Barna Group, a visionary research and resource company, states this, “One of the most positive trends among Millennials is that they want faith that is holistically integrated into all areas of life—including their technology.”
Millennials will become approximately half of the U.S. workforce in this year, 2014. (Corporate Voices for Working Families)
And they are interested in self-expression online:
• 75 percent have a social networking profile
• One of five has made a video of himself and put it online
In general, millennials like tattoos and body piercings. Compared with past generations, they are less religious, have not joined the military, and yet are the most educated generation in U.S. history. Millennials believe that government should do more. This is the group which backed Barack Obama in 2008 “by more than a two-to-one ratio.” (Pew Research of Social and Demographic Trends, 2010)
Millennials are not content to sit and just receive a message on Sunday mornings. They want active minds and lives. For them, if the message is good, intriguing, entertaining, or fresh--they will forward it on to someone else to read or watch. This is the church in action, from one person to another, or to a group. That content will be discussed online as well.
The internet is about relationships. The church is about relationships, as modeled by Christ and His followers. And, most importantly, Millennials are about relationships. Millennials are the age group who can effectively unite the church online.
Now is the time to reach this next generation.
Pastors, as the leaders in their churches, must blog—it is a daily sign of an online presence. Blogging by pastors is not extremely popular. (Only one in five blogs.) (Barna Group)
Few seminaries have prepared them for the expansion of the internet.
Yet, in this way, the church will be heard, will be known and will be connected.
This is key for pastors and congregations not yet participating: Millennials and some in other age groups must hear that their voice matters and that they are a Christ-like influence on the internet. Every voice counts. With this truth, they will come on board.
Using social media simplifies the Gospel message. With a click, the same message may be sent to followers on Google Circles, LinkedIn, FaceBook, Tumblr, Pinterest, Twitter, etc..
Time and money are saved. Paper is saved. But most of all, the words written or recorded and published online will continue perpetually for thousands to read.
Pastors, elders, deacons and other anointed leaders: You are the fathers of the church today. King David purchased the threshing floor of Ornan the Jebusite on the Temple Mount. By obeying God, he laid the foundation for his son, King Solomon, to build the Temple upon. In the same way, you are laying the foundation for the next church by preparing a social media/internet presence, which the Millennials will build upon.
Look at the nations and watch—and be utterly amazed. For I am going to do something in your days that you would not believe, even if you were told.” (Habakkuk 1:5)
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