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article imageNeuroimages emblazon Times Square

By Tim Sandle     Dec 6, 2014 in Odd News
New York - A movie that showcases stunning images of brain structures lit up New York City billboards for three minutes each night during November, taken central stage at Times Square. The video is now available for all to view on Vimeo.
At the close of each day during November, from 11:57 to midnight, electronic billboards in New York City’s Times Square projected "Brain City", a short film that took viewers deep into the microscopic network of the brain.
The movie's mission statement runs: "Neuroscientists around the world are mapping the brain, discovering that much of its structure and organization bears an uncanny resemblance to the cities we live in."
The movie is a short computer-generated movie that captures imagery from some of the world's leading neuroscience labs, presenting a journey through the vast avenues of the human brain.
Giving the background to the project, the film’s creator, Noah Hutton, told New Scientist: " I wanted to make something that appealed directly to awe, wonder and mystery, without any other messages about what it means. These are the feelings that got me interested in the brain to begin with, provoked first by a purely aesthetic experience of seeing some of the early hand-drawn sketches of neurons I was also interested in exploring analogies between cities and brains."
Noah Hutton is a documentary filmmaker working on a fourteen-year film about neuroscience research around the world, including the U.S. BRAIN Initiative, the Human Brain Project, and other major institutes and labs.
The show the stunning imagery, the movie was derived from a number of sources, including the Human Brain Project, CLARITY, and a crowdsourced brain mapping game called Eyewire.
Reviewing the display, Scientific American’s PsiVid summed it up by stating: “This would be phenomenal to see on the screens in Times Square! Check it out if you can.” Although it has gone from the bright lights of Times Square, the video can be seen via Vimeo.
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