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article imageLEGO introduces female scientists

By Tim Sandle     Jun 8, 2014 in Odd News
LEGO will market what it’s calling a “female minifigure set” depicting three women scientists (a paleontologist, an astronomer, and a chemist). The move comes after the company was criticized for only having models of male scientists.
The issuing by Danish company LEGO of female scientists came from a request, submitted to LEGO Ideas, by scientist Dr Ellen Kooijman. According to Rolling Stone, Kooijman recognized a gender gap in the company's toy sets. The LEGO Ideas website is where fans can pitch the toymakers on prospective kits. When a proposal reaches 10,000 votes, Lego will consider producing it.
The LEGO Review Board analyzed the Research Institute set along with six others: Sherlock, Japanese Old Style Architecture, Legend of Zelda: Iron Knuckle Encounter, Macross VF-1 Valkyrie, Adventure Time, and BTTF - UCS DeLorean Time Machine. Mashable reports that they were all analyzed for a number of criteria to explore how and where they would fit within the LEGO brand. Ultimately, only the Research Institute was selected to get put into production.
Talking to the BBC, Kooijman said: "I have designed some professional female minifigures that also show that girls can become anything they want, including a palaeontologist or an astronomer. Being a geochemist myself the geologist and chemist figures are based on me."
The series — notably devoid of pink — includes an astronomer with a telescope, a paleontologist with a dinosaur skeleton and a chemist in a lab.
According to the Guardian: "The toy company has been criticised in the past for its gender-based marketing tactics, and in particular, over a line of building blocks geared for girls called Lego Friends, featuring slim female figurines that lock into pastel-painted settings such as a beauty salon and bakery."
LEGO announced the new range of female scientists in a video posted to YouTube:
Pricing for the toys are yet to be announced; however, the company has said that the product could hit shelves this August.
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