Two major environmental groups worked on this study. You can read many reports on
Ducks Unlimited. They compile a value rating on how much areas like this could be worth and attempt to educate people on their natural value. They worked with the Boreal Songbird Initiative to
create the study.
Those involved with the study assert that this value comes from the ability of the wetlands to capture carbon dioxide due to the huge amount of plant life there. Businesses could conceivably benefit from massive carbon credits by holding and maintaining this land. This would presumably make it tremendously valuable to those already buying carbon credits.
Canada and many other sections of the world are experiencing an upswing of
environmental awareness. This gives strong evidence to the idea that large sections of natural life will only grow more valuable as time goes along. There is no word yet on whether this study has garnered interest from major businesses in North America.