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GQ COOL By Jo Levin With A Foreword By David Bowie

LONDON (djc) – Cool. That indefinable yet endlessly attractive attribute transcends intelligence, beauty or wealth. Alluring and inspirational, cool requires personality, style and attitude. To be cool is to be admired, copied and desired. More than slaves to fashion, the cool look comfortable with their own clothes because they are comfortable in their own skin.

GQ, the bible of male fashion, is aimed at men to whom cool matters. For more than 10 years, their fashion director, Jo Levin, has directed sessions featuring those icons that have, over the decade, defined the essence of male “cool’.

The best of these evocative photographs have been drawn together in a collection entitled GQ Cool. With actors, musicians, artists and sportsmen, from Keith Richards, Brett Anderson and David Bowie to Hugh Grant, Harrison Ford, Samuel L Jackson, and David Beckham GQ Cool includes the work of top fashion photographers, including Peter Lindbergh and Terence Donovan.

“Every page of this book is fascinatlng. Jo and the photographers have managed to show the real personality of the “models’… a great celebration of her work,” wrote Paul Smith.

Recalling the background events of key shoots, Jo Levin gives us a behind-the-scenes glimpse of the supposedly glamorous world of fashion photography, including her extraordinary rooftop shoot with Keith Richards in Manhattan last year. Revealing the time she accidentally packed pink and blue crochet dresses instead of Paul Smith suits for a David Bowie shoot and another time when John Travolta reenacted his famous dance with Uma Thurman from Pulp Fiction, GQ Cool is an intimate insight into the real men behind the famous faces.

GQ Cool is published by Pavilion Books. For more information please contact Emily Furniss at Pavilion Books on tel: 020 7801 5305 or e-mail: emily.furniss@pavilionbooks.co.uk.

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