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article imageIndiana residents claim new slogan makes state look bad

By Alex Allen     Mar 10, 2014 in Travel
Indianapolis - Some Indiana residents are outraged by the state's new slogan, claiming that it will send the wrong message and hurt marketing efforts.
"Honest to goodness, Indiana." It seems like a simple and harmless state slogan but it's making a large number of Hoosiers angry. According to WLWT news in Cincinnati, the state is having to defend its new slogan to critics who say it will make the state look backwards.
After the last campaign, Re-Start Your Engines, angered many because of its focus on Indianapolis, the state is now trying to run a campaign that represents the entire state, including its "picturesque" countryside and warm hospitality.
The founder of an Indiana-based marketing agency was very disappointed with the new "honest to goodness" slogan, having this to say:
We bend over backward to host a Super Bowl to make sure people don't see us as a bunch of yokels and then (the tourism office) comes out with a campaign that plays into the stereotype that we're all a bunch of hayseeds.
Mark Newman, head of the Indiana state tourism office, says there is no attempt to "keep Indiana in the 1950s." He says the goal is to show people that the state is both hospitable and progressive.
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