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article image2Cellos, Plitvice Lakes star in official Croatian tourism promo

By Paul Bradbury     Oct 29, 2014 in Travel
Plitvicka Jezera - As the Croatian National Tourist Board embarks on its Croatia 365 initiative, a new promotional video featuring 2Cellos and Plitvice Lakes is released.
Known for it spectacular islands, coast and endless sunshine, the stereotype of Croatian tourism is often linked to the Adriatic, but a new initiative to develop the country's tourism beyond the beach in summer by the Croatian National Tourist Board has included a new promotional video, which was officially released on October 28, 2014.
Croatia 365 is an attempt to extend the season in Croatia beyond the summer months by focusing on the promotion of six key areas, which offer plenty of options for tourists away from the peak season — gastronomy and wine, biking, culture, meetings and incentives, outdoor, and health and wellness. The tourist board is currently on a European tour promoting the initiative in cities such as Munich, Paris and Brussels.
The new video, called simply "2Cellos - Plitvice Lakes, Croatia" brings together one of Europe's premier natural attractions with one of Croatia's hottest musical talents to produce a superb promotion of the inland attraction of the lakes of Plitvice, which have been a UNESCO World Heritage Site since 1979, and which attract more than a million visitors a year — many of whom come out of the main season to experience the lakes and their dramatic habit in Autumn, Winter and Spring. See the video below.
Accompanying the video was an official introduction:
"Due to the natural beauty of the waterfalls, cascades, caves and rocks, which offer a beautiful mosaic of colours, sounds and shapes surrounded by high mountain forest terrain, Plitvice lakes and its surroundings were in 1949 declared a National Park, and since 1979 have been under the UNESCO protection. This largest and oldest national park only has electric trains and boats that transport its visitors to various destinations, after which tourists can continue their sightseeing by walking on the narrow paths and trails, crossing wooden bridges that are just above the water surface."
2Cellos is a musical phenomenon from Croatia which has taken the international music scene by storm, as cellists Luka Sulic and Stjepan Hauser have taken the cello to a new level by breaking boundaries with various genres of music, leading Elton John to proclaim:
"Go and see them live, because it really is astonishing! I can’t remember seeing anything as exciting as them since I saw Jimi Hendrix live back in the 60’s."
It is not the first time Croatia has used its famous cellists to promote its tourism, and Ana Rucner starred in the last full promotional video with her version of 'Ode to Joy', as the country moved away from its successful slogan of 'The Mediterranean as It Once Was' to 'The New Tourism Star of the European Union', as Croatia entered the EU in July last year (see below).
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