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article image'What's on your mind?' Anti-Facebook video goes viral

By Anne Sewell     Jul 1, 2014 in Lifestyle
Oslo - Three brothers have put together a short film, outlining the miseries of life in the Facebook age. It seems to have struck a chord, as in less than a month, the video has received almost 7 million views.
Shaun, Andrew and Steven Higton were born of a Norwegian mother and American father and were brought up in Oslo. Already involved in commercial filmmaking, the trio put together the above short film and published it on YouTube, after showing it at the Cannes film festival in May.
They had no idea the video would go so viral. "It's crazy," said director Shaun Higton to The Local. "I've just been enjoying the ride and watching it go up."
Younger brother Andrew was the film's producer and Steven worked as a video effects artist on the film.
Higton said he was looking at his Facebook feed one day and was thinking that everyone looks so great all the time. He said, "So this idea just popped into my head, 'wouldn't it be cool to follow this guy as his life is going in a downward spiral, and as he goes down, his Facebook 'likes' go up. That was the whole point."
Higton says in the description under the video on YouTube, "Facebook can be depressing because everyone else's lives are better than yours... But are they really?"
In the video we can watch a guy whose life slowly falls apart, while at first, the number of "likes" on his Facebook posts creeps slowly upwards. With everything bad that happens to him in his life, including losing his girlfriend to another man, he eventually cracks and posts the status, "my life sucks."
This status update caused all the man's "friends" to immediately block his feeds as they lost all interest in him.
More about Facebook, Like, Society, Whats on your mind, Higton brothers
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