Rather than striving tirelessly for success, they simply expect it. And when roadblocks emerge, they throw internal or external temper tantrums that set their professional objectives of course and delay — if not fatally curtail — any chance of eventual success.
This generation of young entrepreneurs has been disparagingly labeled by some as the "entitled generation." And it’s a problem that stands to worsen — and dramatically so — if today's parents of tomorrow's leaders don't nip this pervasive and undeserved penchant for entitlement in the bud as soon as it rears its ugly head, usually in childhood.
According to relationship expert and licensed marriage and family therapist Dr. Jonathan Swinton, PhD (pictured on left), of Swinton Counseling
, there are has been a shift in culture and expectations among young people today.
"This shift has not only happened to youth, but to society in general," says Dr. Swinton, one of Utah's most respected counselors and therapists. "The work of noted family researcher Dr. William Doherty suggests that there has been a gradual shift in recent decades toward a 'what’s in it for me' culture. Children are sponges for this culture. They watch television where parents are disrespected by their kids. They see manipulative advertising convincing them to expect their parents to provide the newest best thing."
So what can parents do — beginning today — to inhibit their children from falling prey to the common pitfalls of the shifting culture discussed above?
Dr. Swinton offers some suggestions in a recent insightful blog post
"Expect your children to respect you, your time, and your resources," he says. "Focusing on respect is the major key to helping kids avoid entitlement problems. They need to learn that you are their parent and not their peer. You are their parent and not their servant. You are their parent and not their credit card."
Additionally, Dr. Swinton advises, don’t be afraid of making mistakes.
"Many parents enable entitlement because they fear they will be too harsh or stifling," he continues. "Research has consistently shown that if parents have healthy emotional bonds to their children, making mistakes in parenting does not cause long-term damage. Don’t give in to entitled demands simply because you are worried about the negative impact it will have on your child."