This story begins with Honey Maid crackers producing a 'This is Wholesome' ad featuring a same-sex couple. No matter how things change, the ad said, the presence of loving families remains. It naturally included families with Honey Maid products.
After the ad began airing, what Honey Maid and their ad company discovered is that another thing that hasn't changed, at least not entirely, not yet, is homophobia. Mail in various forms, including email and on their Facebook page, came their way that railed against their ad and its inclusion of a same-sex couple.
Some found it most objectionable.
The response? Honey Maid hired two artists to take a print-out of all the hate mail they got and make something different of it. They sure did, those artists, they collected them all up in a printed form, rolled them up and banded them together to make them spell the word 'Love'.
There is an extra kicker to it — the artists used the positive mail Honey Maid received — more than 10 times the negative ones, they said — and used them as a backdrop to their special spelling of the word 'Love.'
That, it must be said, is wholesome indeed.