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article imageStressed employees turning to energy drinks

By Tim Sandle     Nov 4, 2014 in Health
London - A new survey has found a strong link between employees how report that they are “overworked” and the purchase and consumption of energy drinks.
The report has come from the company Datamonitor Consumer, and the findings demonstrate a strong correlation between stress and overwork and reliance upon energy products. One of the key findings is that one in four consumers who work high levels of regular overtime are consuming energy drinks at least once per week. This is a far greater proportion than people who work their contracted hours or who are unemployed.
The findings are significant due to some of the reported health risks associated with energy drinks. The health risks are based on factors like caffeine levels and sugars. Several popular branded energy drinks packed with caffeine can change the way the heart beats. Furthermore, energy drinks should not be used while exercising as the combination of fluid loss from sweating and the diuretic quality of the caffeine can leave someone severely dehydrated. There are also concerns about some of the ingredients like taurine. Studies have shown taurine linked to illnesses from high blood pressure, strokes, seizures, to heart disease.
Energy drinks, which are defined by the Soft Drinks Association, are non-alcoholic drinks containing glucose, caffeine or taurine. The drinks are designed to boost energy and alertness. The code of practice for high caffeine content soft drinks relates to soft drinks that contain more than 150 mg of caffeine per litre. Such drinks contain about as much caffeine as a cup of coffee.
Commenting on the results, Melanie Felgate, Food and Drink Analyst at Datamonitor Consumer, told Lab Manager magazine: “The advent of the ‘mobile office,’ whereby consumers are more connected to their emails and other work tools than ever before, is driving a culture of employees working overtime beyond their contracted hours. Convenient energy products which can be consumed at work or on-the-go, such as energy shots, candy or chewing gum, will be the most attractive to this segment.”
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