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article imageSmartphone used to spot fake medicines

By Tim Sandle     Jul 27, 2014 in Technology
Developers from Egypt have devised a smartphone app that is able to distinguish between genuine drug treatment and counterfeits.
Figuring out the exact contents of a fake drug is often an insurmountable challenge. To help overcome this, Ahmed Rashaad has developed a easy-to-use smartphone application. The app is called GENU, Daily News reports.
The app, Cairo Informer reports, scans the barcode printed on a drug's packaging. Photographing this barcode will allow the user to tell whether the product is the genuine item or a counterfeit "generic". The anti-counterfeit drugs app also informs patients at what dosage level the medication should be taken and supplies data on the locations from which it can be obtained.
The app was produced following in-depth studies of pharmaceutical prescription trends. This development phase occurred within the globally-deployed Microsoft Student Partners program, within which both graduates and undergraduates working in certain fields get the chance to bring new smartphone apps to fruition.
The motivation for the development might relate to the fact that fake drugs make up a reported 10 per cent of those available in Egypt. Counterfeit diabetes, hypertension and cancer treatments are especially prevalent, according to The Wall Street Journal.
According to Pharmaceutical International, major pharmaceutical firms, such as Roche and Sanofi, are testing the app to see if it can be adopted within the industry outside of Egypt.
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