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article imageAlzheimer's Society educates public with #StillHere campaign

By Marcus Hondro     Jan 11, 2016 in Health
The Alzheimer's Society of Canada has launched a social media campaign to educate the public about dementia and support victims and their families. Their message is that life goes on and those with dementia can still contribute.
Living with Alzheimer's
While Alzheimer's Disease and other dementia are fatal — more often victims die within five to eight years — this campaign is about life, not death. It's about helping victims continue to have the productive lives they are capable of. Things change, the campaign notes, but those with dementia can still be a part of the world around them.
"Life doesn’t end when Alzheimer’s begins," a press release from the society reads. "People living with dementia can continue to participate in life and contribute to their communities - in their own way, even as the disease progresses."
Mimi Lowi-Young, CEO of the Alzheimer's Society of Canada, says that #StillHere is an effort to educate the public and give dementia a whole new "story." Tools the campaign are using include a thirty-second video and a simple quiz to be found on their website.
Dispelling myths
The society notes a poll found 47 percent of Canadians believe "it’s not possible to live well with Alzheimer’s disease and other dementias." Lowi-Young said that is not true and people need to know that.
“Words and actions are powerful and can change the story of dementia," she notes. "That’s the goal of our campaign, to dispel the myths around what it means to live with dementia and encourage all of us to see the person beyond the condition."
There are numerous promising research efforts underway but it's unknown when medications will be found to stop or even reverse the progression of dementia. In 2011 there were 747,000 Canadians living with dementia.
Worldwide 44 million people have Alzheimer's or some form of dementia. Similar educational campaigns have been launched in Australia, Hong Kong, the U.K., New Zealand, the U.S. and other countries.
More about Alzheimer's disease, campaign for dementia, stillhere campaign
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