You just add water to palcohol
and presto! you've got vodka or a margarita, or one of seven different palcohol products due to be in liquor stores this autumn. It's designed to be sprinkled on food, too, if you should feel a need for such a thing. Getting drunk while eating a ham and cheese sandwich?
The Lipsmark Co. owns palcohol and on its website
it claims owner Mark Phillips invented it: "Mark's an active guy...hiking, biking, camping, kayaking, etc.," the website says. "After hours of an activity, he sometimes wanted to relax and enjoy a refreshing adult beverage. But those activities, and others, don't lend themselves to lugging heavy bottles of wine, beer or spirits. The only liquid he wanted to carry was water. So he thought 'wouldn't it be great to have alcohol in powder form so all we do is add water?'"
But while there is no such product in the U.S. now, Phillips, who is an author and broadcaster whose primary subject is wine, did not invent the concept. There is palcohol in other countries as Japan and Germany each have booze in a powdered form. The U.S. has had it previously and there have been patents taken out on powdered alcohol there.
Whether it will last this time depends upon how many Americans go out and buy it.