Connect with us

Hi, what are you looking for?

Life

Nestle bows to consumers: No more artificial flavors or coloring

Nestle made the announcement on Tuesday morning, Feb. 17, promising consumers they will be able to get their favorite candy, like Butterfinger, Nestle Crunch, and Baby Ruth bars by the middle of 2015. Doreen Ida, president of Nestlé USA Confections & Snacks, said in a statement that the move toward natural flavorings was in response to Americans moving away from artificial flavoring in their foods.

The company will replace artificial flavorings with annatto from the seeds found in the fruit of the achiote tree and natural vanilla flavor. Other brands that will also be affected by the change include, Skinny Cow, Raisinets, Goobers, Sno-Caps, 100 Grand, Oh Henry! and Chunky.

According to Salon, the next step Nestle plans to take will include removing artificial colors and flavorings from their gummy and sour candies, like Sweet tarts and Nerds. A company spokesperson said these candies will be harder to transition because the bright colors are difficult to find naturally. But all the new candies, like Wonka Randoms, which came out last year, are made from all-natural ingredients.

Nielsen’s 2014 Global Health & Wellness Survey indicated that over 60 percent of Americans surveyed said they consider a product having no artificial flavors or coloring important in the foods they but.

“We know that candy consumers are interested in broader food trends around fewer artificial ingredients,” said Ida. “As we thought about what this means for our candy brands, our first step has been to remove artificial flavors and colors without affecting taste or increasing the price. We’re excited to be the first major U.S. candy manufacturer to make this commitment.” She added the company was “actively pursuing the removal of caramel coloring from its chocolate products.”

The Wall Street Journal’s Annie Gasparro reports the move to all-natural will be easier for Nestle than its larger competitors, Hershey’s and Mars, who together make up 65 percent of sales. Nestle, with 5.0 percent of the market topped over $900 million in 2013.

Avatar photo
Written By

We are deeply saddened to announce the passing of our dear friend Karen Graham, who served as Editor-at-Large at Digital Journal. She was 78 years old. Karen's view of what is happening in our world was colored by her love of history and how the past influences events taking place today. Her belief in humankind's part in the care of the planet and our environment has led her to focus on the need for action in dealing with climate change. It was said by Geoffrey C. Ward, "Journalism is merely history's first draft." Everyone who writes about what is happening today is indeed, writing a small part of our history.

You may also like:

World

Calling for urgent action is the international medical humanitarian organization Doctors Without Borders/Médecins Sans Frontières (MSF)

World

Immigration is a symptom of a much deeper worldwide problem.

Business

Saudi Aramco President & CEO Amin Nasser speaks during the CERAWeek oil summit in Houston, Texas - Copyright AFP Mark FelixPointing to the still...

Business

A recent article in the Wall Street Journal infers that some workers might be falling out of the job market altogether.