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article imageMcDonald's new ambassador 'Happy' is scaring the social media

By Anne Sewell     May 22, 2014 in Food
It seems McDonald's new Happy Meal ambassador, dubbed rather originally "Happy," is not going down well on the social media. Going more by the name of "McScary," people are just not impressed.
Basically an animated Happy Meal with arms, legs, the famous "Golden Arches" fashioned into eyebrows and a huge and terrifyingly toothy mouth, some people think he's more likely to scare the children than anything else. In fact, they are anything but "Lovin' it."
McDonald's firmly defends its new character, saying in a statement on their official website:
"McDonald’s today introduced “Happy,” a new animated Happy Meal character that brings fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating. Happy will be introduced nationwide May 23, and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice."
However, using the hashtag "#McScary" a whole spew of comments say different:
Twitter user @SillyAndiEE has a rather different slant on it, tweeting, "Holy McScary! That'll keep the kids away from the fast food."
@mrsmelissa99 remarked, "Every time I see a pic of that new McDonald's Happy Meal mascot guy, I feel like he's going to bite me. #McScary"
Even PETA got in on the action, tweeting: @peta "The new @McDonalds mascot should b called #McSCARY! It's "scary & will bring children nightmares."
With the recent protests against wages paid to McDonald's workers, the new character got some attention on that subject too, with ‏@BGPrincess05 tweeting, "McDonalds new mascot is as horrendous as the wages they pay their workers!"
Julie Wenger, senior director of US marketing for McDonald's reckons:
“At McDonald’s, we’re always looking to bring fun and happiness to families and listening to our customers’ asks to have more variety and wholesome options for kids to enjoy in their Happy Meals.”
“Together, Happy and Go-GURT Low-Fat Strawberry Yogurt give kids and parents something to look forward to during their next trip to McDonald’s,” she added.
But then Twitter user ‏@guysuter reckons: "New McDonalds happy meal mascot looks more likely to eat you than make you happy. #mcscary"
On McDonald's own Twitter profile, they reckon they "#CantStopSmiling about the #HappyMeal" with the following image:
Your thoughts everyone? Will you be queuing at the "Golden Arches" Friday for their latest offering? Have a look at the video above and see the original Ronald McDonald - that'll really scare your socks off!
More about Mcdonalds, Happy, Happy meal, mcscary, Twitter
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