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article imageLay's announces 'Do Us a Flavor' contest with 'Cappuchipos'

By Walter McDaniel     Jul 17, 2014 in Food
Are you someone who loves to eat your cappuccino? No? Well you can tell Lay's to go with one of the other flavors in their "Do Us a Flavor" event.
Chip contenders include cappuccino, kettle cooked wasabi ginger, bacon, mac & cheese as well as wavy mango salsa. You can check out the contest yourself and vote soon at their official site. Voters have 11 days until they get to decide whether to go with the mango salsa or a cup of coffee in a chip. Cheesy garlic bread was a previous winner.
The winning idea will give the designer $1,000,000 for their thoughts as you can see in the attached video. Entry is over for this year but it seems very likely that they will have another contest in the future.
These are arguably not the strangest flavors that Lay's has ever done. Want to take a bite of a lobster hot plate? Lay's often has contests like this to try new flavors. Some speculate that this is because diners in places such as China have acquired a taste for them.
Manufacturers target China and surrounding countries due to their unique tastes and that they could add some much-needed growth to the industry. Any company that can harness the significant spending power of the developing economies in and around China can rise to and stay on the top of the culinary market.
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