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article imageCoffee giant bows to customer demands on social media

By Nathan Salant     Nov 12, 2014 in Food
Seattle - When you settle in for a nice, hot eggnog latte at your local Starbucks cafe, you'll know who to thank, right?
Twitter and Facebook got your back this time!
That's right, complaints posted on social media sites, particularly uber popular Twitter and Facebook, in addition to old-school phone calls and letters, alerted management at the Seattle-based coffee chain that customers were not ready to give up their eggnog.
The world's largest coffee chain had tried to stop serving the wintertime favorite, citing a desire to simplify its menu, but so many customers complained that Starbucks has reconsidered.
Eggnog lattes should be available at all Starbucks locations by next week, the company said.
"We made a mistake," spokeswoman Linda Mills told the USA Today newspaper.
"We are very sorry," she said.
Complaints began pouring in to the coffee company on Nov. 1, when Starbucks stores switched to red cups for the holidays and customers began looking for their seasonal eggnog lattes.
Starbucks had served the eggnog drinks at holiday time since 1968, the newspaper said.
But this year, company baristas had to relay the news to customers that Starbucks had decided to eliminate the drinks this year.
The drinks would still be available in the Pacific Northwest, where eggnog-infused refreshment is most popular, and have already been rolled out to stores.
"Seriously heartbroken this A.M.," one customer named Shannon McMullen tweeted from a cafe, the newspaper said.
"Just found out Starbucks is not bringing back the eggnog latte," she said. "It was the only thing keeping me going."
Mills, the Starbucks spokeswoman, said the company has learned a valuable lesson not to mess with customers' holiday traditions.
"Starbucks is a part of that tradition," she said.
Along similar lines, Starbucks also announced it would bring Gingerbread Lattes back to its Pacific Northwest stores, where they, too, had been eliminated, and would begin serving a new Chestnut Praline Latte in cafes nationwide.
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