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article imageTwitter to live-stream video programs on business, tech, media

By Lucky Malicay     Sep 13, 2016 in Internet
In a move aimed at expanding its audience, Twitter announced it is tapping finance news app Cheddar to deliver live video programs on business, media and technology to its millions of users.
The two companies will come up with live, daily financial market news called the “Opening Bell” in the morning and the “Closing Bell” at the end of the trading day.
To be aired from the trading floor of the New York Stock Exchange, the “Opening Bell” will broadcast live on Cheddar.com offering breaking business news and interviews.
The “Closing Bell,” which will broadcast from the New York Stock Exchange and the Nasdaq MarketSite, will be presented exclusively on Twitter featuring market analysis and reports.
"Twitter is the fastest way to find out what's happening in the world, and to engage in the live conversation about it," said Twitter CFO Anthony Noto. "Partnering with Cheddar will give people on Twitter another way to watch and discuss the day's top stories as they unfold live all on one platform."
“We are thrilled and proud to make it the exclusive free to access platform for our new hour of closing bell coverage. ‘Finance Twitter’ is giant, and we are excited to be its digital-first closing bell network,” said Jon Steinberg, CEO and founder of Cheddar.
Twitter has been aggressively embarking on streaming content as it entered into agreements with professional sports organizations to attract more users in a bid to stay competitive against social media behemoth Facebook.
In April, the San Francisco, California-based social media company won the live streaming rights to the National Football League’s Thursday Night Football, beating a number of major companies that included Amazon, Verizon and Yahoo.
Twitter also signed an agreement with the National Basketball Association allowing it to stream live NBA content, but not the games. The deal includes a weekly NBA pregame show to be featured exclusively on Twitter.
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