reports that over 100,000 people had signed up on the MyGov portal
by the first week of August. There were an estimated 1.4 million visits in July, with an average time on site of 6 minutes 42 seconds, and an average bounce rate of 29%. Registration is free and simple, and once logged in, the user can subscribe to various groups such as the Clean Ganga, Digital India or Girl Child Education groups to name a few.
An introductory video in Hindi and English sets the tone for what the portal is meant for.
The users homepage show discussions from the subscribed groups. For example, one of the questions put before the "Digital India" group is "With mobile and e-banking becoming common in urban India, how can we take similar services to rural India using similar technologies?” Indian Express reports
: "There is absolutely no junk here, unlike social media platforms of the similar kind. It seems no one wants to mess with the government, at least not when you have already volunteered your phone number and address." The most active users may even get to meet the Prime Minister.
Users and groups can also participate in tasks such as “Give a detailed field report on the scope for further development in Gangotri” and “Suggest 10 actionable policy measures towards the cleaning of the Ganga” in the "Clean Ganga" group. Each of the tasks come with an expected time to completion and a deadline.
Narendra Modi, one of the most followed leaders on Twitter with 5.8 million followers, is known for his tech-savvy outlook and seems to be gearing the government towards crowd-sourcing and involvement of citizens in governance. Perhaps this line from the website sums up the government of India's
idea best: "There is work to be done and a nation to be built. Find little tasks that interest you and do your bit for India."